How to Integrate Google Adwords with Salesforce (CRM)

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Want to integrate google adwords with salesforce? Click here to get tips to connect adwords with salesforce in order to get clear insight of sales from adwords campaign. Learn More@http://www.koenig-solutions.com/webstart/

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  • This integration doesn't even exist anymore. If you really want to integrate AdWords with Salesforce, contact ClosedOpp or Bizible. They are the only two companies integrating Salesforce and AdWords correctly.
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  • Without SFGA, this is as far as you’ll get with google analytics, so you could be optimizing on the wrong information. With SFDC, you can get visibility all the way down the funnel to closed revenue to calculate ROI. The AdWords information is tied to the lead, and then to the opportunity so you can connect the dots & seal a leaky funnel by focusing on what works, and starving those keywords and ads that don’t
  • How to Integrate Google Adwords with Salesforce (CRM)

    1. 1. Getting Started with Salesforce and Google AdWords Marketing Professionals Lauren Vaccarello: salesforce.com John Kucera: salesforce.com
    2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forwardlooking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    3. 3. Agenda Slide  AdWords Best Practices for Setting Up an Account  Optimizing your AdWords Account  Landing Page Best Practices  Salesforce for Google AdWords Overview  Salesforce for Google AdWords Setup
    4. 4. Lauren Vaccarello Sr. SEM Manager, salesforce.com
    5. 5. Google AdWords Best Practices
    6. 6. Agenda 1. Intro to Paid Search 2. What Makes a Good Account Great? 3. Keyword research 4. Writing Great Creatives 5. Landing Pages Basics
    7. 7. How Big is The Search Market?
    8. 8. Intro to Paid Search
    9. 9. Majority Comes From Google
    10. 10. How We Buy
    11. 11. What is paid search marketing (PPC) Paid Organic SEO Search Engine Optimization Increasing rank in the organic (unpaid) search engine results SEM Search Engine Marketing Paid Search Advertising. Your message reaches customers at the moment they demonstrate interest in what you sell
    12. 12. What is it really . . . Joanna Lord, CMO of www.YourJobStop.com Matt McGowan, VP of ClickZ.com & SearchEngineWatch.com (Incisive Media) David Szetela, CEO of Clix Marketing – www.clixmarketing.com
    13. 13. What Makes a Good Account Great?
    14. 14. Anatomy of Keyword Targeted Account Campaign Name Language Location Budget 1 2 Ad Group Keywords Cost Per Click
    15. 15. Anatomy of a Good Account Structure Keywords circular driftwood circular pieces of driftwood buy circular pieces of driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of dr Art dritfwood circular driftwood prices circle shaped driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of driftwood Creatives Landing pages Buy Circle-shaped Driftwood Beautiful piece available for $230. Order now. Free shipping. www.BobsDriftwoodSuperstore.com Two messages for one product Experiment with different creatives
    16. 16. Keyword Research
    17. 17. Google Search-based Keyword Tool https://adwords.google.com/o/Targeting/Explorer
    18. 18. Wonder Wheel
    19. 19. Wonder Wheel
    20. 20. SEOBook Keyword Tool http://tools.seobook.com/keyword-tools/seobook/
    21. 21. Aggregated Keyword Ideas from Multiple Sources http://tools.seobook.com/keyword-tools/seobook/
    22. 22. Keyword Research: How to Get the Most Out of Your Keywords
    23. 23. Negative Keywords  Prevent ads from appearing on irrelevant search queries  Eliminate unwanted impressions
    24. 24. Moving Beyond “Broad Match”  Search Query report lets you see exactly what queries are being matched against your keyword list  You can add [exact match] phrases  Build out your negatives
    25. 25. Writing Great Creatives
    26. 26. Average Account Keywords circular driftwood circular pieces of driftwood buy circular pieces of driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of dr Art dritfwood circular driftwood prices circle shaped driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of driftwood buy circular driftwood circular driftwood prices circle shaped driftwood circular driftwood circular pieces of driftwood buy circular pieces of driftwood Creatives Buy Circle-shaped Driftwood Beautiful piece available for $230. Order now. Free shipping. www.BobsDriftwoodSuperstore.com Landing pages
    27. 27. Keywords in Ad Text {Keyword:Insert} Catch your customer’s eye by making sure your headlines match the keywords. Tablet Laptop Laptops High Quality. Buy from a Trusted Seller. Learn More! www.AdWordsExample.com Tablet Laptop High Quality. Buy from a Trusted Seller. Learn More! www.AdWordsExample.com Matching terms show up in bold text on the Google results page.
    28. 28. Include a Call to Action in Your Ads Examples:  Buy Now Corporate Laptops  Save Money Customer Satisfaction. Super Fast Processor. Get Info!  Free Whitepaper  Free Trial  Learn More  Get Info  Act Now www.AdWordsExample.com
    29. 29. Try Different Messages Test highest performing text Test different landing pages {KeyWord:Secure Routers} Secure Routers Free Network Security Guide Secure Networking Equipment www.Ucigo.com Secure Routes and Switches Free Network Security Guide! www.Ucigo.com Dynamic Keyword Insertion Keywords in Ad Title
    30. 30. Test Ad Copy With Multiple Ads A B C  Test highest performing text  Test different landing pages
    31. 31. Landing Page Basics
    32. 32. 3 Steps To Great Landing Pages 1. Don‟t make your visitor work! 2. Keep it SIMPLE 5. Keep form length to a minimum
    33. 33. Don‟t Make Your Visitors Work  Minimize options  Include a clear call to action
    34. 34. Unclear Landing Page Too many choices No clear CTA
    35. 35. Clear Purpose and Low User Friction Branding Description Offer Web-to-Lead Form Call-to-Action Relevant Product Imagery
    36. 36. Keep It SIMPLE  Avoid complicated design elements  Content should avoid ‘marketing speak’  Content should be easy to read and present the reader with an answer to why they are there
    37. 37. Call to Action + Simplified Content 120% increase in conversions!
    38. 38. What Was Changed?  Call to action added  Content presented more simply
    39. 39. Keep Form Length to a Minimum
    40. 40. Landing Page Best Practice Tips 1. Don‟t make your visitor work! 2. Keep it SIMPLE 5. Keep form length to a minimum
    41. 41. Now that you all are AdWords experts . . . . .
    42. 42. What Keyword Do You Cut? Cost per Week: $9,010 Leads per Week: 923 Avg Cost per Lead: $9.79 Cost per Week: $10,387 Leads per Week: 160 Avg Cost per Lead: $64.92 # of Opportunities: 0 # of Opportunities: 31 Weekly Revenue: $145,000 *Data not from Salesforce.com
    43. 43. If You Kept „Blue Widgets‟…  Loses you $470K per year in AdWords spend  Makes you $0 Cost per Week: $9,010 Leads per Week: 923 Avg Cost per Lead: $9.79 # of Opportunities: 0 *Data not from Salesforce.com  Wastes countless hours of sales reps time
    44. 44. By Integrating Online Advertising and Offline Data  $7M+ in annual revenue  Highest ROI keywords Cost per Week: $10,387 Leads per Week: 160 Avg Cost per Lead: $64.92 # of Opportunities: 31 Weekly Revenue: $145,000 *Data not from Salesforce.com  Prioritize these leads with sales team
    45. 45. Quick Wrap-up 1. PPC is history’s most efficient, effective advertising medium 2. Don’t send all of your paid search advertising to your homepage 3. Use multiple match types, not just broad match 4. Test different creative messages and calls to action 5. Keep your landing pages simple with a clear call to action 6. If you have an offline conversion element, use a Salesforce – AdWords integration to maximize advertising revenue
    46. 46. Lauren Vaccarello lvaccarello@salesforce.com Twitter.com/laurenv
    47. 47. John will tell you more about how to get the most of your AdWords account next
    48. 48. John Kucera Product Manager, salesforce.com
    49. 49. Salesforce For Google AdWords
    50. 50. Agenda  Salesforce and AdWords: A match made in heaven  Linking your AdWords account  Setting up your webforms  Salesforce for Google AdWords Demo – Getting the most from the app
    51. 51. Salesforce.com Extends Your Visibility to Revenue Web Visitors Google Analytics Marketing Leads Sales Leads Pipeline $$$ Salesforce for Google AdWords
    52. 52. Salesforce for Gogle AdWords Generate new leads by advertising your business online with Google AdWords Turn those leads into customers with Salesforce CRM
    53. 53. 1 Google 2 Website 3 salesforce
    54. 54. “ I’ve got my AdWords account. Now what?”
    55. 55. Getting Started with Salesforce for Google AdWords
    56. 56. Getting Started with Salesforce for Google AdWords
    57. 57. Getting Started with Salesforce for Google AdWords
    58. 58. Before You Link, Note…  Your ads will be deleted and recreated  Your destination URLs will have SFGA tracking codes at the end of them  Ad history will be lost  There’s a temporary dip in quality score (~1 day)
    59. 59. “ Okay, I’ve set up my account – What do I need to do on my website? ”
    60. 60. Web to Lead Makes Lead Capture Easy
    61. 61. Just Choose the Fields You Want to Capture…
    62. 62. …And Paste the Code Into Your Website
    63. 63. Add Salesforce for Google AdWords Tracking Code
    64. 64. Test Your Setup
    65. 65. “ I don’t use web to lead – what do I do? ”
    66. 66. Add Salesforce for Google AdWords Tracking Code
    67. 67. Test Your Setup
    68. 68. “ How does it work when I am finished?”
    69. 69. Demonstration  Lead  Activity Details  Convert  Opptortunity  Dashboard  Creating custom reports  Adding custom report to the AdWords dashboard
    70. 70. Questions?
    71. 71. How Could Dreamforce Be Better? Tell Us! Log in to the Dreamforce app to submit surveys for the sessions you attended OR Every session survey you submit is a chance to win an iPod nano! Use the Dreamforce Mobile app to submit surveys

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