2. How to use PR and social media?
• JuniorSenior Press takes care that you obtain the maximum from free publicity. We write a clear pr strategy and
ensure you receive regular visibility in the most important media for your target group and your stakeholders.
We write catchy and clear press bulletins and distribute these through news wires to the most influential
journalists and on different groups online.
• In addition we have regular contact with tv-channels, stylists and desk-editors of daily, weekly and monthly
journals and blogs including the international press. Two days after sending there is a telephone follow-up,
whereupon we make appointments for an interview and action (if required). But PR does not end there
anymore. We also use social media as an activator to start up discussions online. If you would like to know
more, please contact Fabienne van Dillen or Ab Kuijer at +31 (0)20 5353 453.
5. Cases from
JuniorSenior
BEN 10 Alien Force JuniorSenior Solution Results
Introduction new BEN 10 series in The Netherlands Publications in lifestyle magazines and news papers
worth: > € 70.000
• Press release
• Mail & Win
• Production press premiere in NEMO
6. Cases from
JuniorSenior
Billy Boy The Netherlands JuniorSenior Solution Results
Free publicity in The Netherlands Orange Edition:
PR value > € 10.000
MyLove:
PR value > € 242.000
• Orange Edition:
Product introduction of condoms on Dutch market
through press release and Call & Win during
European Championships
• MyLove:
Product introduction on Dutch market including
research, press release, Mail & Win and follow-up
7. Cases from
JuniorSenior
Ca Ira for War Child JuniorSenior Solution Results
Create publicity to raise sales for unique benefit opera
from Pink Floyd’s Roger Waters.
PR value: > € 31.000• Strategy
• Adjusting design
• Press release
• Call & Win on radio and online
8. Cases from
JuniorSenior
[comfort zone] JuniorSenior Solution Results
Publications in lifestyle magazines and news papers
worth: > € 60.000
• Press releases
• Handling products for photo shoots
• Mail & Wins
Free publicity 2007/2008
9. Cases from
JuniorSenior
Davines JuniorSenior Solution Results
Publications in lifestyle magazines and news papers
worth: > € 80.000
• Press releases
• Handling products for photo shoots
• Mail & Wins
Free publicity 2007/2008
10. Cases from
JuniorSenior
DWM – Geronimo Stilton JuniorSenior Solution Results
Publications in lifestyle magazines and news papers
worth: > € 100.000
• Press releases
• Handling products
• Mail & Wins
Free publicity 2008
11. Cases from
JuniorSenior
Fame the Musical JuniorSenior Solution Results
Publications in lifestyle magazines and news papers
worth: > € 100.000
• Press releases
• Mail & Wins
• Organizing press premiere
Free publicity and press premiere
12. Cases from
JuniorSenior
Hertz JuniorSenior Solution Results
Introduction new Mercedes SLK with automatic
parking option.
• Massive (inter)national press coverage worth +/-
€ 1.000.000
• Best viral campaign nomination
• Concept to be used in other countries
• Gold European Excellence Award for PR 2008
• Launch of first Dutch Championship Reverse
Parking for Woman
• Press conference
• Event production
• Mini website
• Logo design
13. Cases from
JuniorSenior
Mim-Pi JuniorSenior Solution Results
Launch winter collection of girl’s fashion brand • Press coverage; both in lifestyle magazines and
online worth > € 75.000
• Showroom
• Press releases
• Design
14. Cases from
JuniorSenior
NCDO Scream Project JuniorSenior Solution Results
Create awareness for freedom and safety referring to
the Day of Safety on 21st of September.
• Interesting research results
• Free publicity in popular TV programs like De wereld
draait door and Life & Cooking
• Screams and attention in popular radio programs
• Many uploaded screams on the website
• Awareness on festivals and activities
• Concept & Strategy of the campaign SCREAM!
• Design & creation; look & feel of the campaign,
the website and print
• TV-Program on TMF; scream competition
• Premiums; T-shirts
• Sampling and attention on festivals
15. Cases from
JuniorSenior
Oxxio PR and launch project JuniorSenior Solution Results
• Coverage in all national, regional and rural papers
• Online coverage and in lifestyle magazines
• Follow up campaign on ‘zuinige meter’
• Media exposure value € 250.000
• Corporate PR
• Personal press visits and creative PR to generate
free publicity
• National radio with break lamp competition
Responsible of the introduction of the Pharox Led
Lamp in The Netherlands designed by grandsons of
Phillips.
16. Cases from
JuniorSenior
Paul Bryan The Netherlands JuniorSenior Solution Results
• Translating and writing press releases
• Organizing press events and prize actions
• Organizing make-over weekend in the UK
Free publicity for introduction of new professional hair
saloon product range in the Netherlands
Publications in lifestyle magazines and biggest news
paper in the Netherlands, worth > € 10.000
17. Cases from
JuniorSenior
Senz Umbrellas Germany JuniorSenior Solution Results
• Concept & Strategy
• Cooperation German PR office
• Design press and retail kits
• Set up survey
• Writing and translating press releases
• Organizing press events and prize actions
Introduction of the Senz Storm umbrella in Germany Publications in lifestyle magazines news papers and
RTV in Germany, worth > € 350.000
18. Cases from
JuniorSenior
NVPI JuniorSenior Solution Results
• Publications in all media> € 500,000
• Dramatic change of shared voice in media.
• News about gaming in general is 90% positive.
• Media always writes about the bad news, not about
the positive news.
• Development of a brand called Vitamin G; gaming is
good. We launched monthly positive news and info
about researche with the good effects of gaming.
Develop a behaviour change in the way people are
thinking about gaming in general.
19. Cases from
JuniorSenior
Veet Benelux JuniorSenior Solution Results
• Publications in lifestyle and health magazines, worth
> € 250.000
• Research into target group
• Press releases
• Creative & design of release layouts
Product introduction Veet-Inshower and Veet Face
Wax
20. Cases from
JuniorSenior
Viviscal JuniorSenior Solution Results
• Publications in lifestyle and health magazines, worth
> € 130.000
•Product introduction & free publicity for female anti
hair-loss product Viviscal in the Netherlands
21. Cases from
JuniorSenior
JuniorSenior
Joan Muyskenweg 22
1096 CJ Amsterdam
Netherlands
T +31 (0)20 – 53 53 453
www.jr-sr.com
www.juniorseniordirect.com
www.juniorseniornews.com
www.juniorsenior.tv
Strategy
Concept
Copywriting
PR
Design
Internet
Research
Television
Sportsmarketing
Direct Marketing
Social Media
