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Argumentation & Persuasion: An Introduction


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Superb argumentation and persuasion skills can set you apart as a communicator. Here's an introduction, a review, or a tool to that can help you evaluate the validity and ethical quality of your arguments. Remember: we use arguments in the board room, in sells calls, to change someone's mind...

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Argumentation & Persuasion: An Introduction

  1. 1. An Introduction By Maria Keckler
  2. 2. <ul><li>Argumentation </li></ul><ul><li>Appeals to reason </li></ul><ul><li>Makes logical connections </li></ul><ul><li>Is supported by evidence </li></ul><ul><li>Persuasion </li></ul><ul><li>Involves emotional language </li></ul><ul><li>Appeals to readers’ </li></ul><ul><ul><li>Concerns </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Values </li></ul></ul>When argumentation and persuasion blend in an ethical manner emotional appeal supports rather than replaces logic and sound reasoning .
  3. 3. Argumentation
  4. 4. Appeals for effective Argumentation and Persuasion:
  5. 5. What is the purpose?
  6. 6. Preparing to write an argument…