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Fall in Love with Effective Job Ad Writing


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Create an effective job ad

Published in: Design
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Fall in Love with Effective Job Ad Writing

  1. 1. Dee & Dan With With job advert writing FALLINLOVE
  2. 2. of candidates that visit our site are only looking at job adverts75% Job Ads this way
  3. 3. Do you know how long candidates stay on our job adverts for ?
  4. 4. Users leave job ad pages in 10 secs or less 1–3mins 3–6mins 0–10secs 11–30secs 31–60secs[x] [x] [x] [x] [x]
  5. 5. But clients spend much more time on pages 1–3mins 3–6mins 0–10secs 11–30secs [x] [x] [x] [x] [x] 31–60secs
  6. 6. Why?
  7. 7. Why? Badly written job ads
  8. 8. The good news is we can change that
  9. 9. Following some basic principles
  10. 10. First and foremost they need to be short Yes Kurt, just like you
  11. 11. Don’t overload your job ad
  12. 12. In the first 150 characters Answer. . . Where?What? When?
  13. 13. What: [Position] When: Immediately Where: Buckinghamshire How much: £14-5k
  14. 14. Use the upper left area of the ad for key information
  15. 15. Keep Important information above the page fold
  16. 16. …and the text …after all this isn’t PowerPoint Use Bullets
  17. 17. …and the text Use 1 or 2 sentences in paragraphs, not 4 or 5 X X
  18. 18. …and the text The headline to state the job title, ONLY Cheese Sprayer
  19. 19. Have you used Google Adwords
  20. 20. . . . and measure
  21. 21. Back to the ad Don’t duplicate job references and job titles
  22. 22. Finally remember Email addresses do not copy across correctly from Idibu If your interested email your CV now;
  23. 23. Use natural keywords & variants to rank higher
  24. 24. Provide a clear call-to-action directing the reader’s attention to apply
  25. 25. One job per ad. Avoid posting multiple jobs at once
  26. 26. and don’t forget the ‘why’
  27. 27. Here’s one I prepared earlier
  28. 28. Now, for a quick quiz
  29. 29. That's all for now 2km