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We've all struggled to come up with the "New Workhorses" that will keep our acquisition programs humming along. But developing new control packages is becoming more difficult than ever. Maybe it's time to take a closer look at current champions, and analyze why and how they got that way. What they started out as, how they were refined, and what makes them the perennial and unbeatable winners they are.
Dennis Lonergan, Eidolon Communications
Moira Kavanagh Crosby, MKDM
Luke Franklin, ASPCA
Krissy Conway, NPCA