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This is for business owners looking to get higher rankings by link building by Kyle Craig ( http::// )

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  1. 1. 10 Tips Every Business Owner Should Know About Link Building How to get higher rankings in shorter time
  2. 2. Who is this for? <ul><li>This presentation is for business owners looking for information on website linking and link-building to improve rankings. </li></ul><ul><li>The information isn’t overly technical and focuses on the most relevant principles for business owners. </li></ul>
  3. 3. Rule 1: No paid links <ul><li>Getting links from paid sites doesn’t hold the juice it used to </li></ul><ul><li>Too many paid links and your site could be penalized </li></ul>
  4. 4. Rule 2: It’s not just about you, but also who links to you <ul><li>Remember when your Mom said “Don’t hang around that bad crowd?” </li></ul><ul><li>Low quality or spam sites linking to your site will only bring you down in the rankings </li></ul>
  5. 5. Rule 3: Link Building does not occur overnight <ul><li>Link Building should be an ongoing activity </li></ul><ul><li>If you build links too fast, it will be detrimental </li></ul><ul><li>You may gain short-term results, but you’ll be penalized later </li></ul>
  6. 6. Rule 4: Don’t get links to Home page exclusively <ul><li>Don’t point all links to your Home page </li></ul><ul><li>Incoming links to internal pages helps ranking </li></ul><ul><li>Pick 3-5 internal pages to get linked </li></ul>
  7. 7. Rule 5: Look at your competition for link ideas <ul><li>Get link ideas by reviewing your competition’s incoming links </li></ul><ul><li>Check which sites are linking to your competition and reach out to those sites </li></ul>
  8. 8. Rule 6: LinkBait is good <ul><li>LinkBait is a unique or interesting post/app/game that other people link to </li></ul><ul><li>This is NOT a bad technique </li></ul><ul><li>LinkBait produces unique content, which is exactly the point of search engines </li></ul>
  9. 9. Rule 7: Links should come from a variety of sources <ul><li>Incorporate article marketing, press releases, and social bookmarking as sources of links </li></ul>
  10. 10. Rule 8: Natural Link growth is better <ul><li>Don’t gain 1,000 links in one day </li></ul><ul><li>Search engines monitor the progression and growth of links to your page </li></ul><ul><li>Too much growth too fast will be penalized </li></ul>
  11. 11. Rule 9: Internal Linking is good <ul><li>Your site should contain some type of internal linking </li></ul><ul><li>Link together internal pages to each other </li></ul>
  12. 12. Rule 10: Know your Link Plan <ul><li>It’s not only about the quantity of links </li></ul><ul><li>It’s also about quality – authority and relevant links </li></ul><ul><li>Your keywords determine relevancy </li></ul><ul><li>Know your marketplace to create the best sources of links </li></ul>
  13. 13. Who is Kyle Craig? <ul><li>Kyle Craig advises businesses on their marketing efforts. He analyzes existing campaigns and finds new opportunities for improving results, expanding marketing share and making sales. He works on lead generation, content production, publicity, and online marketing strategy.  </li></ul><ul><li>Kyle has worked with over 30 clients and over 50 product launches and campaigns. Today, he focuses on the most important aspect of the marketing campaign - getting inside the customer's head and deciphering the buying process. </li></ul>