Cmm Corporate Deck Jan 09


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clickmail capabilities overview; testimonials

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Cmm Corporate Deck Jan 09

  1. 1. ClickMail Marketing Corporate Overview
  2. 2. ClickMail Corporate Overview <ul><li>Founded in 2000 </li></ul><ul><li>Privately held </li></ul><ul><li>12 employees </li></ul><ul><li>Over 50 customers </li></ul><ul><li>Over 20 eDocument delivery platforms and services represented </li></ul><ul><li>Dedicated deployment services team </li></ul>
  3. 3. ClickMail Executive Team <ul><li>Background covering every aspect of the emarketing industry… </li></ul><ul><li>Russ Cerminaro – President </li></ul><ul><li>More than 17 years experience in the direct mail, fulfillment and emarketing arena </li></ul><ul><li>Co-founder of Nationwide Mailing & President of ClickMail’s sister company, Lightning Direct </li></ul><ul><li>Possesses a wealth of experience and knowledge that meshes well with his highly focused </li></ul><ul><li>customer-service philosophy </li></ul><ul><li>Michael Kelly - Director of Sales </li></ul><ul><li>More than 20 years sales experience in telecommunications and messaging </li></ul><ul><li>Previously worked for Computer Telephone Corp, Pacific Bell and Cable & Wireless USA </li></ul><ul><li>Focus on developing partnerships, driving revenues, and managing the ClickMail direct & channel sales teams </li></ul><ul><li>Expert in the eMessaging space </li></ul><ul><li>Marco Marini - Vice President, Marketing & Operations </li></ul><ul><li>High tech marketing for over 15 years </li></ul><ul><li>Previously Director of Demand Generation at CyberSource Corporation </li></ul><ul><li>Experience at companies ranging from DoveBid & Edify to IBM </li></ul><ul><li>Responsible for all customer touch points, including lead generation, advertising, PR, and customer support </li></ul><ul><li>Was on “other side” of the equation as a customer </li></ul>
  4. 4. eMessaging Growth <ul><li>Where are we headed? </li></ul><ul><li>Spending on email marketing rose 7.5% this year, from $885 million in 2005 to $950 million (3 rd party solutions) </li></ul><ul><li>Email volume in the United States is projected to nearly double from 1.5 trillion in 2003, to 2.7 trillion in 2007 (eMarketer) </li></ul><ul><li>Email wrongly blocked by ISPs will continue to cost marketers about $1 for every $9 in an email-marketing budget: (Jupiter Research) </li></ul><ul><li>False positives -- email wrongly blocked at all levels of the email delivery channel -- will cost marketers $107 million this year </li></ul><ul><li>HTML has nearly universal adoption among consumers: Recent consumer survey found just 3% receive only text email. (b2c - Jupiter Research) </li></ul><ul><li>Click rates generally are higher for marketers who use advanced tactics such as dynamic content, testing different offers before mailing and segmentation by user data. Almost 2/3 of advanced-tactics marketers reported click rates over 10%, while click rates topped out at 10% for single-batch marketers. (Marketing Sherpa) </li></ul><ul><li>Business emails sent/received per day going from 133 in 2005 to 160 per day in 2009 </li></ul>
  5. 5. eMarketers Goals <ul><li>Why is the execution of eMarketing campaigns so important? </li></ul><ul><li>eMarketers are constantly trying to measure and increase ROI </li></ul><ul><li>An eMarketing company should examine… </li></ul><ul><ul><li>What is the value of a conversion? </li></ul></ul><ul><ul><li>What a 10% increase in deliverability, or a 1% lift in conversions - would mean to your bottom line? </li></ul></ul><ul><ul><li>What is the lifetime value of your customer relationships? </li></ul></ul>
  6. 6. Top Concerns of eMarketers <ul><li>Getting emails to the inbox </li></ul><ul><ul><li>20% to 33% won’t make it to the inbox* </li></ul></ul><ul><li>Quality Control </li></ul><ul><ul><li>If you don’t have the time or experience to ensure the email is sent correctly </li></ul></ul><ul><li>Personalization & Relevance </li></ul><ul><ul><li>Response rates can increase significantly </li></ul></ul><ul><li>Keeping up with latest trends </li></ul><ul><ul><li>How to prevent list churn </li></ul></ul><ul><ul><li>What are other online marketers testing? </li></ul></ul><ul><ul><li>* Source: ClickZ Network / Pivotal Veracity </li></ul></ul>
  7. 7. ClickMail - Single Source Solution Content Optimization ClickMail Customer One source for best-of-breed technology, delivery-optimized content, latest trends, and deployment services … Best-of-Breed Technology Deployment Services Consulting Services
  8. 8. Multiple eDelivery Platforms <ul><li>Most email marketing providers offer just one platform and claim theirs “has the best deliverability” </li></ul><ul><ul><li>But deliverability is unique by company … </li></ul></ul><ul><ul><li>How can you know which one is the best fit for your business? </li></ul></ul><ul><li>We have Strategic Alliances with the leading eDocument delivery platforms & service providers </li></ul><ul><li>We continuously evaluate the marketplace & objectively recommend the right solution for you </li></ul><ul><li>Change eDP’s as your needs change </li></ul><ul><li>Disaster recovery / back up contingency </li></ul>
  9. 9. Best of Breed eDocument Providers A partial list of our partners ….
  10. 10. Email Optimization <ul><li>Did you know 20% - 33% of legitimate emails don’t make it in the inbox? * </li></ul><ul><li>6 key areas for optimization </li></ul><ul><ul><li>HTML Coding </li></ul></ul><ul><ul><li>Authentication/Reputation </li></ul></ul><ul><ul><li>Content (words used) </li></ul></ul><ul><ul><li>Rendering (with link / image validation) </li></ul></ul><ul><ul><li>Layout / format / design </li></ul></ul><ul><ul><li>Personalization / relevance </li></ul></ul><ul><li>* Source: ClickZ Network / Pivotal Veracity </li></ul>
  11. 11. Email Optimization <ul><li>HTML coding plays a large role in filtering (SPAM) and rendering </li></ul><ul><li>Format them so you know what they'll look like no matter which email program your customers use </li></ul><ul><li>Layout for email is unique (heat map, eye charts, etc) </li></ul><ul><li>Personalization and relevance will almost always increase response rates (conversions) </li></ul><ul><li>We can also create new or evaluate existing campaigns, help you test and track responses, and suggest ways to improve results </li></ul>
  12. 12. Deployment Services <ul><li>Can manage your entire emarketing campaign including design, layout, formatting, template creation - or just any portion of it </li></ul><ul><li>Dedicated deployment team using best practices to ensure legislative compliance and delivery to the inbox </li></ul><ul><li>Internal QA testing including spell check, link check, reply check </li></ul><ul><li>Design review and feedback </li></ul><ul><li>Other related services available such as landing page design & hosting, database creation & data capture, online form pre-population and more … </li></ul>
  13. 13. Consulting Services <ul><li>We stay current on best practices & emarketing trends so you don’t have to </li></ul><ul><li>Latest articles, white papers and reports </li></ul><ul><li>Current and upcoming events of relevance </li></ul><ul><li>Internal knowledge & the right relationships to help with any emarketing challenges you may face </li></ul><ul><li>You don't have to keep up with the ever-changing world of emarketing because we do…. </li></ul>
  14. 14. Voice/Fax & other integrated solutions <ul><li>Also experts in voice and fax and SMS messaging options </li></ul><ul><li>Desktop and virtual fax solutions </li></ul><ul><li>Can help you reinforce your emarketing message across different channels </li></ul><ul><li>Multi-faceted campaigns </li></ul><ul><li>Online and offline survey integration with web portal reporting </li></ul><ul><li>Acquisition marketing – list brokering </li></ul><ul><li>Licensed, bonded & insured with a $1M policy </li></ul>
  15. 15. ClickMail Marketing Summary <ul><li>Top-tier technologies & delivery engines </li></ul><ul><li>Platform independent – objective recommendations </li></ul><ul><li>eMarketing Optimization services for increased ROI </li></ul><ul><li>Deployment services to alleviate your team’s workload </li></ul><ul><li>Consulting services – subject matter experts on demand </li></ul><ul><li>Can grow as your needs evolve – extension of your team </li></ul>
  16. 16. A Responsive and Trustworthy Partner … ... In short, the ClickMail team has become an extension of the Genesys global Marketing Team and key to our success. I am happy to be a positive reference for any potential clients considering your services... Tony Harris Director, Worldwide Demand Generation / Genesys Technologically Superior… &quot;Since making the switch to the ClickMail/BlueHornet platform, we have been able to successfully communicate with a larger portion of our audience through the use of what I feel is a technologically superior email delivery system. Perhaps the number one reason for the success of our company's relationship so far is the hands-on approach of the ClickMail Team. This is one area which was lacking from every other provider we have used in the past and [that] has proven to be a distinguishing mark of the ClickMail Team.&quot; Dave Donovan Audience Development Manger / CMP Healthcare What our customers say …
  17. 17. What our customers say … Unparalleled Understanding… &quot;Providing rich content via email is no small task, it is a very technical email campaign to design and deploy... The ClickMail Marketing team has not only been able to recommend the optimum platform for delivery, they have been able to contribute other... components that were previously overlooked. They simply have an unparalleled understanding of the space and are happy to share information, collaborate on projects and give access to their resources.&quot; Cameron Kane President / Strategic Design Group Staying Ahead of the Curve… &quot;Since using ClickMail, we've been able to retain and grow our customer base, increase our efficiencies and stay ahead of the marketing technology curve... ClickMail's model of providing advanced consulting services, combined with being able to offer us various emarketing technologies and delivery platforms based on our evolving needs has proven to exceed our expectations.&quot; Tracy Ritterbusch Sr. Manager Marketing Programs / Wyse Technology Many more upon request … strategic design group
  18. 18. <ul><li>Thank you! </li></ul><ul><li>_________________ </li></ul><ul><li>Q&A </li></ul>