Mk

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Mk

  1. 1. Kobo eReaderMK CheukMarketing Research Presentation
  2. 2. Product Kobo Vox Kobo Touch Kobo Wi Fi• Vivid 7" multimedia screen • 6" glare-free E Ink screen • 6" glare-free E Ink screen• Brilliant color books for all ages • Natural touch navigation • Adjustable fonts and views• New social reading experience • Earn awards and share your • Long lasting battery• Web, email and apps for Android™! Reading Life™ to Facebook® • Includes 100 free classics
  3. 3. Product Kobo Applications
  4. 4. Product eBooks online store
  5. 5. Pricing Pricing Strategies -Product line pricing -Captive-product pricing -Psychological pricing£149.99 £79.99 £59.99
  6. 6. Place Online and Physical Shop 550 High Street stores 440 Travel outlets stores
  7. 7. Place
  8. 8. ATL Promotion
  9. 9. BTL Promotion
  10. 10. Conclusion -3 eReaders and Online store -3 Pricing Strategies to attract customers -Extending their market of place -Focus on BTL promotion
  11. 11. Recommendations 1.More ATL promotional activities 2.Increase their sales place 3.Provide more languages 4.Offer more types of book
  12. 12. Thank you

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