BIG DATA,BIG DATA,
BIG DILEMMA
STEPHEN COGGESHALL
Chief Analytics and Science Officer
July 12, 2013
WHAT IS BIG DATA
Big Data is a term that describes large
volumes of high velocity, complex and
variable data that require ...
WHAT CAN WE MODEL/PREDICT?
COMPLEX SYSTEM BEHAVIORS
CONSUMER BEHAVIOR
but about HOW WELL
It’s no longer about what we CAN ...
I WANT TO KNOW EVERYTHING ABOUT EVERYBODY
SO I CAN PREDICT ANYTHING ABOUT ANYBODY
DATA IS COLLECTED EVERYWHERE
What is PRIVATE?
PRIVATE
PUBLIC
TIME ᫮᫮᫮᫮You have zero privacy anyway. Get over it.᫯᫯᫯᫯
– Scott McNealy, 1999
2
Slide 6
2 Do we need images for this slide
Tania Pena, 7/3/2013
WHERE WE WILL INEVITABLY GO
• Should we predict who is likely to:
HAVE A SERIOUS DISEASE
HAVE A CHILD
DIVORCE
RAPE
Gattaca...
Slide 7
1 Need more images
Tania Pena, 7/3/2013
• Itbs not longer about what we can predict, but how well
• As we digitally interface more and everywhere,
data is collect...
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San Diego Venture Group; Venture Summit 2013; Coggeshall

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Stephen Coggeshall of ID Analytics shares his presentation delivered at Venture Summit Friday, July 12, 2013

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San Diego Venture Group; Venture Summit 2013; Coggeshall

  1. 1. BIG DATA,BIG DATA, BIG DILEMMA STEPHEN COGGESHALL Chief Analytics and Science Officer July 12, 2013
  2. 2. WHAT IS BIG DATA Big Data is a term that describes large volumes of high velocity, complex and variable data that require advance techniques and technologies to enable thetechniques and technologies to enable the capture, storage, distribution, management and analysis of the information.
  3. 3. WHAT CAN WE MODEL/PREDICT? COMPLEX SYSTEM BEHAVIORS CONSUMER BEHAVIOR but about HOW WELL It’s no longer about what we CAN predict
  4. 4. I WANT TO KNOW EVERYTHING ABOUT EVERYBODY SO I CAN PREDICT ANYTHING ABOUT ANYBODY
  5. 5. DATA IS COLLECTED EVERYWHERE What is PRIVATE?
  6. 6. PRIVATE PUBLIC TIME ᫮᫮᫮᫮You have zero privacy anyway. Get over it.᫯᫯᫯᫯ – Scott McNealy, 1999 2
  7. 7. Slide 6 2 Do we need images for this slide Tania Pena, 7/3/2013
  8. 8. WHERE WE WILL INEVITABLY GO • Should we predict who is likely to: HAVE A SERIOUS DISEASE HAVE A CHILD DIVORCE RAPE Gattaca HAVE A SERIOUS DISEASE COMMIT A VIOLENT CRIME DIVORCE BE SUCCESSFUL RAPE Department of Precrime Neuroprediction of Future Rearrest Eyal Aharoni et al., PNAS 2013 110 (15) 6223-6228 1
  9. 9. Slide 7 1 Need more images Tania Pena, 7/3/2013
  10. 10. • Itbs not longer about what we can predict, but how well • As we digitally interface more and everywhere, data is collected everywhere about everything • We will be able to predict personal events and irrational behaviors with increasing accuracy • We are on an emerging collision course• We are on an emerging collision course with complex moral questions What we CAN do What we SHOULD do

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