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Communication: The Message is Clear

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"Whether it’s in person or via email, with a sponsor or a stakeholder, effective communication serves as the very bedrock of business. It can sway public opinion, give teams a sense of purpose, persuade executives to increase funding—and boost project success rates."

Published in: Business, Technology

Communication: The Message is Clear

  1. 1. COMMUNICATION: THE MESSAGE IS CLEAR
  2. 2. Organizations that communicate more effectively have more successful projects.
  3. 3. One out of five projects is unsuccessful due to ineffective communications.
  4. 4. $135 MM is the amount at risk for every US $1B spent on a project.
  5. 5. “You need to internalize good communication strategies as part of the project culture.”
  6. 6. MAKE THE CASE
  7. 7. “If you want to achieve anything, you need to reach out to people... Tell them what you’re doing, listen to what they need and adjust your goals as necessary.”
  8. 8. “Communication is one vehicle that makes people see the benefit of what you have done.”
  9. 9. Communicating with stakeholders increases project support despite costly and disruptive engagements.
  10. 10. PLAN OF ACTION
  11. 11. Target efforts so the right people get the right message in the right channel
  12. 12. Define communications responsibilities
  13. 13. Foster explicit understanding of the project’s strategic benefits to all stakeholders at every stage of the project
  14. 14. High performers create formal communications plans for nearly twice as many projects.
  15. 15. Early conversations unearth unmet needs in a project plan.
  16. 16. Give the people what they want.
  17. 17. “Project managers can produce the best project update in the world, but if they deliver it in a 50-page report, busy executives can’t be blamed for not paying attention”
  18. 18. Work with executives early to define their communication style, frequency and format.
  19. 19. When a project hits bumps in the road, communication helps keep customers on-course.
  20. 20. 5 WAYS TO IMPROVE COMMUNICATION
  21. 21. Position communication as a strategic function. 1
  22. 22. Define the target. 2
  23. 23. Make it a group effort. 3
  24. 24. Mix it up. 4
  25. 25. Get an outsider’s opinion. 5
  26. 26. “A good communication process helps you to be predictive. That’s important, because if you are always reactive it’s too late. The project is already off the tracks.”
  27. 27. Presentation By Michael Kaplan. Images by John Keatley.
  28. 28. Based on this Report.

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