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Harvard innovation : Michael J Skok : Startup Secrets : Value Proposition
Harvard innovation lab lab

@mjskok

STARTUP...
Hi

Harvard innovation lab : Michael J Skok : Startup Secrets : Value Proposition

@mjskok

Value Proposition Template
• F...
Hi

Harvard innovation lab : Michael J Skok : Startup Secrets : Value Proposition

@mjskok

uTest
• For companies with web...
Hi

Harvard innovation lab : Michael J Skok : Startup Secrets : Value Proposition

@mjskok

Gain/Pain ratio
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Before & After
Before: Test In The Lab & Hope

After: Test Where Your Users Are

Testing inside the lab is vital. But toda...
uTest: Gain vs. Pain
• Gain from uTest:
– Scale infinitely and immediately
- From 3 testers, to 30, to 300, and back to 0
...
Gain vs. Pain Ratio
•

Tough to quantify precisely, but here’s what we’ve learned
Lower Escape Rate
by 75%

20:1

Make Tes...
Sample Customer ROI
• Test latest version of Google Chrome across 300
highest trafficked URLs on the web
Traditional Outso...
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Harvard innovation : Michael J Skok : Startup Secrets : Value Proposition
Harvard innovation lab lab

@mjskok

START U...
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uTest: Gain vs. Pain
• Gain from uTest:
– Scale infinitely and immediately
- From 3 testers, to 30, to 300, and back to 0

– Lower total cost of testing
- EG: SMBs - unlimited testing for ½ the cost of one FTE

– Test under real-world conditions
- Live testers, real devices, imperfect conditions… in-the-wild

• Pain from uTest:
– More testing reports, creating more work
- Takes time to re-produce, vet and rate 50+ bugs

– More collaboration, creating more oversight
- Coordination between in-house & crowd testers

• Goal:
– Maximize in-the-wild testing, while minimizing overhead
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Published in: Business, Technology
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