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Game Changing Business Models - Case - Diagnostics For All - Not For Profit

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DFA is presented as an example of a Not For Profit with both a technology breakthrough to save lives and improve health in the developing world and a disruptive business model to enable that.



This is part of the workshop on Game Changing Business Models - itself part of the series on Startup Secrets, by Michael J Skok on how to get competitive advantage as a startup.




Michael's slides are the framework for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/

Published in: Technology

Game Changing Business Models - Case - Diagnostics For All - Not For Profit

  1. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UP Case Example: Not For Profit SECRETS An insider’s guide to unfair competitive advantage Diagnostics For All (DFA) Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 1
  2. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecrets For context and more information:and as part of the overall Business Model sessionhttp://www.mjskok.com/resources/business-model 2
  3. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecrets Diagnostics For All (DFA) “Diagnostics For All’s mission is to save lives and improve health in the developing world through pioneering technological innovation.” www.dfa.org • DFA develops simple, low-cost diagnostics for the 60% of the third-world without access to hospitals, medical infrastructure • Founded by Prof. George Whitesides (Harvard), Carmichael Roberts (North Bridge) as a non-profit entity • Technology is based on paper and was originally developed in Whitesides’ Lab 3
  4. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecrets Business Model • Diagnostics for All (DfA) – Mix for-profit and non-profit • Sell diagnostics to 1st world • Use proceeds to help 3rd world – Disruptive business model • Conventional diagnostics firms – High cost, high volume markets – Occasionally donate funds/resources to those in need 4
  5. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecrets Examples: The conventional model: $$$ Customer Company $ product Charity product Diagnostics For All: $$ 1st world customer product 3rd world product, customer training 5
  6. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecretsCORE Value Low-cost, paper-based diagnostics Initial targets: • Liver function • At-risk pregnancy • Small farmer support • Child nutrition CORE • Nucleic acid detection • Telemedicine Benefits: • Multiplexing (parallel tests) • Scalable (printing) • Low-cost (paper) • Minimal training required www.dfa.org 6
  7. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecretsMultipliers & Levers Food, farm diagnostics Telemedicine Multiplier: new products, revenue Lever: reduce costs, time, and training Measure toxins in wheat Tests are colorimetric Bovine pregnancy tests Doctors diagnose remotely multipliers levers CORE 7
  8. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecretsPartnerships, Distribution New opportunities to partner with established companies, NGOs, government agencies Example: DFA, drug manufacturer • Use diagnostic to test efficacy of treatmentpackage • Piggy-back on thetogether distribution network of the drug manufacturer 8
  9. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Summary: DFA CORE value: Aspects that create extraordinary value Elegant diagnostics platform based on paper: low-cost, easy-to-use, no electricity.Multipliers LeversIncrease revenue, reach, coverage Reduce time, costs, resources• Co-distribution partnerships • Telemedicine – Large pharmaceuticals – Colorimetric readout – Institutions with existing distribution/sales – Remote diagnosis by medical expert channel – Reduced costs for diagnosis – Expanded reach to third world markets 9
  10. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To MarketHi www.mjskok.com #innovationlab @mjskok #startupsecrets For context and more information:and as part of the overall Business Model sessionhttp://www.mjskok.com/resources/business-model 10
  11. Harvard innovation lab : Michael J Skok : Startup Secrets : Go To Market HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UP Case Example: Not For Profit SECRETS An insider’s guide to unfair competitive advantage Diagnostics For All (DFA) Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 11

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