SMS/text – reaches a less affluent audience (though that may change with the introduction of less expensive data plans)
I’d like to take a few minutes and talk about why mobile matters. I may be preaching to the choir but there are some trends that I think inform our conversation – and some of them create some interesting trajectories (which we’ll talk about later).
Growing fast – and it’s going to keep going.And mobile web is growing.
Social networking which allows for much more interaction – and untethered interaction (meaning you can be anywhere and decide to update FB).
So we have all this change. And it’s a little like being a web developer in 1999.
Lets take a trip back to 1999. It was a wild time. The internet had been around for a long time but real web development was in early stages. We still had blink, after all.
If you fast forward to 2010, mobile is in a similar place for developers.This is not just for entrepreneurs – we know that the web became core to the business for most organizations. We can expect this will be true for mobile too.
And so it is time to plan for a mobile strategy.
If you know that your users are going to expect something from you – and they will, most likely in the next 6-9 months, you gotta have a plan.So...mobile strategy. Get one.It doesn’t have to be complicated.
These notes are especially relevant to mobile optimizing an existing site but are important in all mobile design.
Things you need to think about when considering these options