Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Brand & User Experience For Nonprofits


Published on

Mobile Brand and User Experience for Nonprofits

Published in: Technology
  • Be the first to comment

Mobile Brand & User Experience For Nonprofits

  1. 1. Mobile for Nonprofits Mobile Brand and User Experience Jasmine Sante, Sante Strategies @mjsante
  2. 2. Alignment the proper positioning or state of adjustment of parts in relation to each other @mjsante
  3. 3. Alignment of: [INTERNAL] Business Goals Technology [USER RELATIONSHIP] Your Goals User Objectives [CAPACITY] Budget/Staff/Etc User Expectations @mjsante
  4. 4. Expectation is the root of all heartache. - Shakespeare @mjsante
  5. 5. @mjsante
  6. 6. @mjsante
  7. 7. @mjsante
  8. 8. @mjsante User Experience the overall experience of a person using a product such as a website or application, especially in terms of how easy or pleasing it is to use. - Google
  9. 9. @mjsante
  10. 10. Mobile vs Desktop •Screen Size •Portable •Always On •Interrupted Engagement •Single Window •Refresh Pages •Download speeds & variable connectivity @mjsante
  11. 11. @mjsante Easy Updates to Enhance UX: Homepage & Navigation  Prioritize content based on user needs  Evaluate against user needs & adjust  Highlight functional elements (give, help, search)  Include important elements in the footer *  Test navigation menus **
  12. 12. @mjsante Easy Updates to Enhance UX: Content & Links  Use lists, bullets, bolding and links to make pages scannable  Make links easily clickable (48px says Google, 55px is better)  Make buttons large with clear text  Leave spacing between links  Fonts should be 16px for standard text  Use whitespace to guide the eye
  13. 13. @mjsante Easy Updates to Enhance UX: Forms & Graphics  Forms: Simplify & shorten your forms Forms : Test spacing and form entry  Use text in place of any graphics that communicate information (i.e. phone numbers) Speed: Optimize images, CSS, etc
  14. 14. @mjsante A word on the hamburger menu
  15. 15. @mjsante
  16. 16. @mjsante
  17. 17. Brand: A shorthand for what people should KNOW about you, THINK about you & FEEL about you. @mjsante
  18. 18. You too are a brand. Whether you know it or not. Whether you like it or not. - Marc Ecko @mjsante
  19. 19. People use brands as shortcuts to make purchasing decisions - Allen P Adamson, BrandSimple
  20. 20. @mjsante McDonalds and Starbucks
  21. 21. Mobile Crucial Brand Elements Logo Terminology Colors Typography Images & Icons @mjsante
  22. 22. Overall: - Visual - Succinct - Compelling - Clear @mjsante
  23. 23. Ecosystem: A complex network or interconnected system. @mjsante
  24. 24. @mjsante
  25. 25. @mjsante Plan for Mobile EVERYWHERE • Website • Newsletters • Calls to Action • Advocacy Information • Facebook • LinkedIn • Twitter • Print materials • Etc
  26. 26. @mjsante Mobile User Experience It isn’t just your website. It’s also your -emails -newsletters -tweets -posts on Facebook Anything that might be opened on mobile.
  27. 27. @mjsante Mobile UX Anything that might be opened on mobile and has a link to your website or a digital property. Whether you sent it or not.
  28. 28. @mjsante Integrated Brand Tips Newsletters •High contrast colors (within your brand identity) • Include your tagline or short mission in the header • Include additional brand identity in the footer • Make images clickable • Subject Lines & From addresses are crucial
  29. 29. @mjsante
  30. 30. @mjsante ← iPhone clips Android Wraps →
  31. 31. @mjsante Integrated Brand Tips Twitter, Facebook, Etc • Include brand identity when possible • logo in images & video • URL • Consistent fonts and colors • Consist language • Consistent link naming & usage
  32. 32. @mjsante
  33. 33. @mjsante Integrated Brand Tips TEST TEST TEST Test every link. On as many devices as possible.
  34. 34. Memorable: worth remembering or easily remembered, especially because of being special or unusual @mjsante
  35. 35. @mjsante
  36. 36. @mjsante
  37. 37. @mjsante Jasmine Sante Sante Strategies @mjsante Web Content Mavens @wcmdc