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Content Marketing
A brief overview of terms & concepts
Jasmine Sante
Sante Strategies
Jasmine Sante – www.santestrategies....
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Content marketing is the marketing and business
process for cre...
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Content marketing - Plan, develop
and distribute content that i...
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
Break that down (bottom to top)
plan
develop
distribute
content...
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your ta...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your ta...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Find Your Target Audiences
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Find Your Target Audience
1. Identify Market Segments
2. Person...
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content , engaging and useful
to your t...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your ta...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your ta...
Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
plan
develop
distribute
content, engaging and useful
to your ta...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Resources Roadmap Running It
People
Budget
Tools
Limitations
Go...
Jasmine Sante - Sante Strategies -
@mjsante - @webmavensdc
Content Marketing - A Brief Overview
Content Marketing - A Brief Overview
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Content Marketing - A Brief Overview

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A brief overview of content marketing - definitions and important reminders. Presented at Web Content Mavens, August 24, 2016

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Content Marketing - A Brief Overview

  1. 1. Content Marketing A brief overview of terms & concepts Jasmine Sante Sante Strategies Jasmine Sante – www.santestrategies.com - @mjsante - @webmavensdc
  2. 2. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. – Content Marketing Institute (clunky but established)
  3. 3. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Content marketing - Plan, develop and distribute content that is engaging and useful to your target audiences to support a business goal. (my definition)
  4. 4. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Break that down (bottom to top) plan develop distribute content, engaging and useful to your target audiences to support a business goal
  5. 5. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content, engaging and useful to your target audiences to support a business goal
  6. 6. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
  7. 7. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content, engaging and useful to your target audiences to support a business goal
  8. 8. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Find Your Target Audiences
  9. 9. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Find Your Target Audience 1. Identify Market Segments 2. Personas 3. Surveys 4. Analytics 5. Insight tools 6. Evaluate your content metrics against audiences
  10. 10. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content , engaging and useful to your target audiences to support a business goal
  11. 11. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
  12. 12. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content, engaging and useful to your target audiences support a business goal
  13. 13. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc
  14. 14. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content, engaging and useful to your target audiences support a business goal
  15. 15. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc plan develop distribute content, engaging and useful to your target audiences support a business goal
  16. 16. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc Resources Roadmap Running It People Budget Tools Limitations Goals Audience Strategy Tactics Launch Plan Execution Testing Analysis Creating a Content Marketing Plan
  17. 17. Jasmine Sante - Sante Strategies - @mjsante - @webmavensdc

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