All your social media questions answered 7 9-14

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Presentation on the basics of social media marketing for the Santa Cruz Women's Council of REALTOR'S meeting 7/9/14.

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All your social media questions answered 7 9-14

  1. 1. Your Social Media Questions Answered by Maggie Barr, REALTOR® Century 21 M&M and Associates July 9, 2014
  2. 2. Agenda • Why Use Social Media? • Overview of Sites – Facebook – Google Plus – LinkedIn – Twitter – You Tube • How Should You Use Social Media? 4/23/2013 2Power Start Media
  3. 3. Why Use Social Media? 4/23/2013 Power Start Media • Boost traffic to your website • Improve your website’s search engine ranking (SEO) • Prove you are technically up-to-date • Demonstrate expertise – foreclosures, vacation homes, commercial • Improve visibility of your listings • Network with other realtors and experts
  4. 4. Social Media Sites 4/23/2013 4Power Start Media
  5. 5. 4/23/2013 Power Start Media • Facebook – Great for consumers – Good for Business-to-Business • Google+ – Copy-cat of Facebook by Google • LinkedIn – Provides credibility for all business types • Twitter – Great for your enthusiast customers • YouTube – Video content gets more clicks & engagement Top Social Media Portals for Real Estate
  6. 6. 7/9/2014 Maggie Barr 6 Facebook • Use your personal profile to encourage referrals from friends, family, and their connections • Post articles about buying and selling homes, and the market in general
  7. 7. 7/9/2014 Maggie Barr 7 Facebook Business Page • Use your business page to post articles and content on behalf of yourself as a REALTOR, or for your office
  8. 8. 7/9/2014 Maggie Barr 8 Google+ Personal Profile • Profiles just like Facebook • Establishes you as an authority with Google • Demonstrate your industry knowledge
  9. 9. 7/9/2014 Maggie Barr 9 Google+ Business Page • Increase your website SEO score • Establishes you a business • Includes a Google Maps listing, once you verify your address
  10. 10. 7/9/2014 Maggie Barr 10 Google+ Business Page • Increase your website SEO score • Establishes you as an authority with Google • Includes a Google Maps listing once you verify your address
  11. 11. LinkedIn 7/9/2014 Maggie Barr 11 • Post a profile with your resume and areas of expertise • Clients will use this to validate your credibility • Friends, peers and clients can Endorse you or write a Recommendation
  12. 12. LinkedIn 7/9/2014 Maggie Barr 12 • Post a profile with your resume and areas of expertise • Clients will use this to validate your credibility • Friends, peers and clients can Endorse you or write a Recommendation
  13. 13. 7/9/2014 Maggie Barr 13 Twitter • Great for targeting enthusiasts who like to read about a specific topic • Not as valuable for driving awareness • If someone knows you however, they might follow you
  14. 14. 7/9/2014 Maggie Barr 14 YouTube • Post your listing videos • Post a personal blog
  15. 15. 7/9/2014 Maggie Barr 15 How Should You Use Social Media? 1. Set up sites & put links on your website so people can find you, learn about you, and contact you everywhere 2. Post on each page 1-2 times per week to stay top-of-mind 3. Respond to inquires and leads 4. Advertise on Facebook

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