Marketing goats from farm to consumer

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Marketing goats from farm to consumer

  1. 1. Marketing Goats from Farm to Consumer By Frank Pinkerton
  2. 2. Direct Marketing to Consumer• Customer comes to the farm• Makes a selection• Negotiates a price• Money changes hands• Goat is loaded and departs; all is well• Seller avoids commission and shrinkage• Buyer meets his needs
  3. 3. More Direct Marketing• Customer comes to the farm• Makes a selection, haggles, pays the price• Seller hauls goat to nearby custom slaughter facility• Buyer instructs processor on slaughter, fabrication, and packaging procedures• Buyer pays, hauls, stores, eats; all is well
  4. 4. Even More Direct Marketing• Customer selects, pays, and is permitted to kill the goat on-premises• This may or may not be legal; if legal, there are additional issues to be resolved: slaughter technique, disposal of offal, cleanup, fee• Off-farm sales: farmers markets, flea markets, ‘informal’ roadside sales
  5. 5. Direct Selling of Goat Meat• Producer does slaughter on-farm, fabrication of cuts, further processing, and merchandizing• Producer has goats custom-slaughtered and does all else• Producer has goats custom-slaughtered and fabricated and/or deboned and does the rest• Producer ‘arranges’ custom products and does merchandizing only
  6. 6. Unique Goat Meat Merchandizing Strategies• Producer sell cuts and products on-farm and via ‘mailings’• Producer cooks and sells goat meat dishes (quarter-pounders, kebobs/veggies, and curries, etc.) at public venues such as Fairs and Shows• (Introduction of speaker associates)

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