TweetChina Workshop Explores Big Data & Social Media

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Funded by College of Liberal Arts & Sciences’s (CLAS) Digital Humanities Seed Grant, the TweetChina project explores through a “big data” approach how “China” is discussed and represented on Twitter. Selecting China-related tweets from 30 billion of tweets archived by UNC Charlotte’s own Charlotte Visualization Center, this project develops a website to visually present large amounts of data in map, picture, text and event modes.

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TweetChina Workshop Explores Big Data & Social Media

  1. 1. TweetChina! Min Jiang (Ph.D. Communication Studies) August 6, 2013 | UNCC
  2. 2. Agenda • Impetus • Media Forms: Text, Picture, Map, Event • Define “China” on Twitter • Prototype • Ethical Concerns • Interdisciplinary Collaborations
  3. 3. Impetus – Personal Experience
  4. 4. Impetus – Questions •  Who are talking about “China” on Twitter? •  Where are they located geographically? •  Who are opinion leaders in this space? •  What are the issues of the day? •  What are the most retweeted tweets & photos? •  …
  5. 5. Media Forms: Text
  6. 6. Media Forms: Picture
  7. 7. Media Forms: Map
  8. 8. Define “China” on Twitter •  Geography: geo-location •  Language: in Chinese (simplified or traditional) •  Keywords: profiles or tweets mention “China” or “Chinese” •  Issue/event: China-centered issue/event “Senkaku Island” •  Opinion leaders: followers, retweets, positive feedback •  Interaction: follow, retweet, comments
  9. 9. Define “China” on Twitter •  Chinese Twitterverse •  Geography, Language •  Chinese Twitter Crowds •  Keywords, Events/Issues •  Chinese Twitter Communities •  Opinion leaders, Interactions
  10. 10. Prototype
  11. 11. Prototype: Issues •  Source •  Can users choose different sub-datasets (e.g. language)? •  View •  Can users control how they view the data (e.g. picture only)? •  Search •  Can users search the TweetChina database? •  Export •  Can data (such as tweets, pictures) be exported?
  12. 12. Ethical Concerns
  13. 13. Interdisciplinary Collaboration •  Communication – Social Science •  Computer Visualization – Computer Science •  Design – Arts + Architecture •  Library – Information Science •  Law – Copyright, Trademark

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