Be the Teen

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Envisioning the day-to-day life of a high-school student. From ACE Communications training 12/18/09.

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Be the Teen

  1. 1. Be the teen<br />December 18, 2009<br />Matt Stewart<br />
  2. 2. Know your audience<br />
  3. 3. 81% <br />Somewhat happy<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2<br />Teen happiness<br />
  4. 4. 85% <br />Happy with friend relationships<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2<br />Teen happiness<br />
  5. 5. 58% <br />Happy with body<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2<br />Teen happiness<br />
  6. 6. 51% <br />Visit social media sites more than once daily<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107052&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Social media<br />
  7. 7. 94% <br />of teens use phones to text<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107052&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Texting<br />
  8. 8. 45%<br />Teen use of mobile web growth<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115213&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Mobile web<br />
  9. 9. Too much effort<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Reasons teens give for NOT going green<br />
  10. 10. Too time consuming http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Reasons teens give for NOT going green<br />
  11. 11. Inconvenient<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Reasons teens give for NOT going green<br />
  12. 12. Confusing<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Reasons teens give for NOT going green<br />
  13. 13. Family<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0<br />Reasons teens give for NOT going green<br />

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