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ACE Branding / Comms intro

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From ACE Communications training - 12/18/09

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ACE Branding / Comms intro

  1. 1. Communications<br />December 18, 2009<br />Marketing + Texas<br />
  2. 2. A word about branding<br />What is a brand?<br />
  3. 3. The biggest brand in the world<br />
  4. 4. A few more words about branding<br /><ul><li> Trust
  5. 5. Consistent
  6. 6. Reliable
  7. 7. Quality
  8. 8. Emotion</li></li></ul><li>Our brand<br />What is ACE’s brand?<br />
  9. 9. Brand contact points<br /><ul><li>In-person
  10. 10. Web
  11. 11. Text/email/FB/TW
  12. 12. ACE cards
  13. 13. YOU are the brand</li></li></ul><li>Because I can’t resist<br />Keep it short<br />
  14. 14. Schedule<br /><ul><li> Communications war stories – Texas – 30 min
  15. 15. Be the teen – Matt – 15 min
  16. 16. Show me the money (metrics) – Kara – 15 min
  17. 17. Help us help you – Alisha – 15 min</li>

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