DHS S&T Social Media Webinar on 12/12/12

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DHS Science and Technology Webinar hosted on 12/12/12 with Sara Estes Cohen, Greg Licamele, Hal Grieb and Mary Jo Flynn. The full webinar and sound may be viewed here: ht.ly/g3e3G

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DHS S&T Social Media Webinar on 12/12/12

  1. 1. @MaryJoFly Social Media Use in Emergency Management
  2. 2. Overview  Social media review of basic concepts  Where social media fits in ICS  Social media use in emergency management  Technologies and sample applications  Establishing and maintaining credibility
  3. 3. Photo Credit: Douglas Wrayhttp://bit.ly/SMdonut 3
  4. 4. http://bit.ly/Sz8Puz “3 out of 4 people would expect help to arrive within an hour of posting to social media” ~American Red Cross August 2010
  5. 5. http://bit.ly/Sandy911 2012 SANDY @FDNY: Twitter used to call for help when 9-1-1 was unavailable
  6. 6. Social Media in Incident Command Incident commander PIO Planning Logistics Operations Finance Social Media Technical Specialist
  7. 7. Phone & Radio Messages Deliver final Delivered to copy toIncoming recipient; DocumentationMessage await reply Unit Message form Reply as completed; necessary Message logged
  8. 8. Social Media Message Noise Reduction Social Media Content Message • Apply Geographic Filter Identify Message • Apply contextual Type and Filter Priority • Remove re-tweets
  9. 9. Social Media Engagement Process Social Media Message Platform Via: Twitter, Facebook, YouTube, Instagram, Other Life Safety Question Priority Critical Comment Formulate Confirm message; deliver to dispatch, New Question Previously Answered Message may copy PIO Question Obtain response Obtain response Respond with from PIO if from PIO answer necessary
  10. 10. Most assumesocial media is useful only to “Push” information
  11. 11. + Platforms to push information
  12. 12. Searchtechniquesallow forsituationstatusupdates
  13. 13. + Platforms to search and filter
  14. 14. Problemsolvingusingcrowd-sourcingtechniques
  15. 15. Capitalize onself-correctingnature ofsocial mediafor rumorcontrol
  16. 16. Use archivetools tosave mediafor lessonslearned 16
  17. 17. The laborrequired isextensiveso create aVOST oruse CERT
  18. 18. Identifytrustedagents:staff orvolunteers
  19. 19. Train agents insearchtechniques andagency policyfor response
  20. 20. Establishing and Maintaining Credibility
  21. 21. Contact  Mary Jo Flynn, Emergency Management Assistant Director, Anaheim Fire & Rescue  (714) 765-6955  maryjflynn@anaheim.net  @MaryJoFly  @AnaheimCERT

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