SlideShare a Scribd company logo
1 of 26
Download to read offline
Social Media Monitoring
Mary Jo Flynn, MS @MaryJoFly
So, you
finally have a
social media
account. . .
NOW WHAT?
Objectives
• The engagement spectrum
• The importance of monitoring
• Tools and techniques
• Implementation
The new reality
SHOUTIGNORE
Engagement Spectrum
OBSERVE DIALOGUE
IMPORTANCE OF
MONITORING
Why should you invest time in monitoring?
Are your messages making a difference?
Work with traditional media not in place of them.
What is being said in your neighborhood?
Identify rumors and develop plans to address them.
The community expects your responses to be fast!
TOOLS AND TECHNIQUES
Paid and free tools to help you monitor different aspects of social media
Find messages relevant to your issue.
FIND MESSAGES
• Keyword Searches
• Bottlenose
• Trendsmap
• Hootsuite
• Social Mention
• Daily monitoring streams
– OMG
– :)
– #Fail
Filter to specific messages
FILTER
• Twitter search formulas
– AND
– OR
– ?
– @Person or List
• Tweetgrid*
• Hootsuite
• Facebook Graph Search
• Google or Bing Search
Look within geographical boundaries
GEOGRAPHICAL
• Trendsmap
• Geofeedia
• Banjo
• Search by Lat/Long
• Search near a city, within
a radius
Don’t be fooled by rumors, identify them early
RUMORS
• Gut check. If it’s too
good to be true
• Google image reverse
look-up
• Don’t feed the Trolls!
• Be your own Snopes with
a rumor control web page
• Time & date stamp
IMPLEMENTATION
How to apply the tools to an emergency or crisis.
IDENTIFY YOUR
MISSION
• Gathering situation status
info?
• Listening to the community
to provide answers?
• Hunting for rumors or
correcting false or
misleading information?
• How are people
communicating, what
platforms?
NARROW YOUR
FOCUS
• Use a variety of the tools
to meet your mission
objective
• For example, to hear
questions from the
community
– Narrow by geolocation
– Search using a question
mark
– Monitor your account for
direct questions
DOCUMENT
• Save and route messages
• Retain copies based on
your agency retention
policies
• Enter messages into a
team system to reduce
duplication of effort
RESPOND
• Does the info exist as a
talking point?
• Must you route the
message for a response?
• Does this item need to be
researched?
• Is the info you’re about
to send confirmed?
• Is a response required?
Contact
Slideshare.net/mjflynn001 Mary Jo Flynn, MS
• Anaheim Fire & Rescue,
Emergency Management
Assistant Director
• (714) 240-6240 cell
• maryjflynn@anaheim.net
• @MaryJoFly
• @AnaheimFire
• @AnaheimCERT

More Related Content

Viewers also liked

DataTools Kleber. Powerful data quality is a single, simple to implement proc...
DataTools Kleber. Powerful data quality is a single, simple to implement proc...DataTools Kleber. Powerful data quality is a single, simple to implement proc...
DataTools Kleber. Powerful data quality is a single, simple to implement proc...Mathew Rowlands
 
Enhanced Social Accountability through Open Access to Data
Enhanced Social Accountability through Open Access to DataEnhanced Social Accountability through Open Access to Data
Enhanced Social Accountability through Open Access to DataSoren Gigler
 
Special Report: Geocoding...achieving the highest accuracy
Special Report: Geocoding...achieving the highest accuracySpecial Report: Geocoding...achieving the highest accuracy
Special Report: Geocoding...achieving the highest accuracyJohn Woloshen
 
Linear referencing 2014
Linear referencing 2014Linear referencing 2014
Linear referencing 2014Atiqa khan
 
[Android] Maps, Geocoding and Location-Based Services
[Android] Maps, Geocoding and Location-Based Services[Android] Maps, Geocoding and Location-Based Services
[Android] Maps, Geocoding and Location-Based ServicesNikmesoft Ltd
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
 

Viewers also liked (7)

DataTools Kleber. Powerful data quality is a single, simple to implement proc...
DataTools Kleber. Powerful data quality is a single, simple to implement proc...DataTools Kleber. Powerful data quality is a single, simple to implement proc...
DataTools Kleber. Powerful data quality is a single, simple to implement proc...
 
Bridging the gap
Bridging the gapBridging the gap
Bridging the gap
 
Enhanced Social Accountability through Open Access to Data
Enhanced Social Accountability through Open Access to DataEnhanced Social Accountability through Open Access to Data
Enhanced Social Accountability through Open Access to Data
 
Special Report: Geocoding...achieving the highest accuracy
Special Report: Geocoding...achieving the highest accuracySpecial Report: Geocoding...achieving the highest accuracy
Special Report: Geocoding...achieving the highest accuracy
 
Linear referencing 2014
Linear referencing 2014Linear referencing 2014
Linear referencing 2014
 
[Android] Maps, Geocoding and Location-Based Services
[Android] Maps, Geocoding and Location-Based Services[Android] Maps, Geocoding and Location-Based Services
[Android] Maps, Geocoding and Location-Based Services
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

Similar to Social media monitoring tactics

AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing DeckJoe Cox
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
 
Establishing a consistent social media practice
Establishing a consistent social media practiceEstablishing a consistent social media practice
Establishing a consistent social media practiceTiffani Stephenson
 
Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012LizHorgan33
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyDanielle Brigida
 
Fundraising using social media: A briefing
Fundraising using social media: A briefingFundraising using social media: A briefing
Fundraising using social media: A briefingMark Walker
 
Social Media and Reputation Management | Junior League of Bakersfield
Social Media and Reputation Management | Junior League of BakersfieldSocial Media and Reputation Management | Junior League of Bakersfield
Social Media and Reputation Management | Junior League of BakersfieldKerry Rego
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop SpotOnLondon
 
How to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsHow to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsBeth Granter
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
Digital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersDigital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersBernadette John
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useShannon Kinney
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaKaitlin Keeler
 
Managing social media content
Managing social media contentManaging social media content
Managing social media contentamplifi advoc8tor
 

Similar to Social media monitoring tactics (20)

Noew 2012 presentation
Noew 2012 presentationNoew 2012 presentation
Noew 2012 presentation
 
NOEW 2012 presentation
NOEW 2012 presentationNOEW 2012 presentation
NOEW 2012 presentation
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
 
Establishing a consistent social media practice
Establishing a consistent social media practiceEstablishing a consistent social media practice
Establishing a consistent social media practice
 
WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)
 
Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012Social media marketing for non profits final 3 2012
Social media marketing for non profits final 3 2012
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your Strategy
 
Fundraising using social media: A briefing
Fundraising using social media: A briefingFundraising using social media: A briefing
Fundraising using social media: A briefing
 
Social Media and Reputation Management | Junior League of Bakersfield
Social Media and Reputation Management | Junior League of BakersfieldSocial Media and Reputation Management | Junior League of Bakersfield
Social Media and Reputation Management | Junior League of Bakersfield
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social media
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop
 
How to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and toolsHow to build a social media campaign: strategy and tools
How to build a social media campaign: strategy and tools
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
Digital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersDigital Professionalism for Clinical Researchers
Digital Professionalism for Clinical Researchers
 
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business useUniversity of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social Media
 
COSPRA 2014
COSPRA 2014COSPRA 2014
COSPRA 2014
 
Managing social media content
Managing social media contentManaging social media content
Managing social media content
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 

More from Mary Jo Flynn, MS, CEM

S4SCON 2019 Augmenting Alert and Warning with Social Media
S4SCON 2019 Augmenting Alert and Warning with Social MediaS4SCON 2019 Augmenting Alert and Warning with Social Media
S4SCON 2019 Augmenting Alert and Warning with Social MediaMary Jo Flynn, MS, CEM
 
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...Mary Jo Flynn, MS, CEM
 
Set up a virtual operations support team (vost) to help in crises
Set up a virtual operations support team (vost) to help in crisesSet up a virtual operations support team (vost) to help in crises
Set up a virtual operations support team (vost) to help in crisesMary Jo Flynn, MS, CEM
 
Policy Considerations for Autonomous Vehicles in Disasters
Policy Considerations for Autonomous Vehicles in DisastersPolicy Considerations for Autonomous Vehicles in Disasters
Policy Considerations for Autonomous Vehicles in DisastersMary Jo Flynn, MS, CEM
 
JIC Workshop - Maryland Emergency Management Associaiton
JIC Workshop - Maryland Emergency Management AssociaitonJIC Workshop - Maryland Emergency Management Associaiton
JIC Workshop - Maryland Emergency Management AssociaitonMary Jo Flynn, MS, CEM
 
Social Media to Market Your CERT Program
Social Media to Market Your CERT ProgramSocial Media to Market Your CERT Program
Social Media to Market Your CERT ProgramMary Jo Flynn, MS, CEM
 
Enhancing Exercise Realism with Social Media
Enhancing Exercise Realism with Social MediaEnhancing Exercise Realism with Social Media
Enhancing Exercise Realism with Social MediaMary Jo Flynn, MS, CEM
 
Using Technology to Enhance Your CERT Program
Using Technology to Enhance Your CERT ProgramUsing Technology to Enhance Your CERT Program
Using Technology to Enhance Your CERT ProgramMary Jo Flynn, MS, CEM
 
2015 Trends in Social Media and Emergency Management
2015 Trends in Social Media and Emergency Management2015 Trends in Social Media and Emergency Management
2015 Trends in Social Media and Emergency ManagementMary Jo Flynn, MS, CEM
 
Social Media: Changing the Face of Response
Social Media: Changing the Face of ResponseSocial Media: Changing the Face of Response
Social Media: Changing the Face of ResponseMary Jo Flynn, MS, CEM
 
Social Media Monitoring Team in the Emergency Operation Center
Social Media Monitoring Team in the Emergency Operation CenterSocial Media Monitoring Team in the Emergency Operation Center
Social Media Monitoring Team in the Emergency Operation CenterMary Jo Flynn, MS, CEM
 

More from Mary Jo Flynn, MS, CEM (20)

S4SCON 2019 Augmenting Alert and Warning with Social Media
S4SCON 2019 Augmenting Alert and Warning with Social MediaS4SCON 2019 Augmenting Alert and Warning with Social Media
S4SCON 2019 Augmenting Alert and Warning with Social Media
 
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...
2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...
 
JIC checklist
JIC checklistJIC checklist
JIC checklist
 
Set up a virtual operations support team (vost) to help in crises
Set up a virtual operations support team (vost) to help in crisesSet up a virtual operations support team (vost) to help in crises
Set up a virtual operations support team (vost) to help in crises
 
Policy Considerations for Autonomous Vehicles in Disasters
Policy Considerations for Autonomous Vehicles in DisastersPolicy Considerations for Autonomous Vehicles in Disasters
Policy Considerations for Autonomous Vehicles in Disasters
 
MDEMA Social Media in Disasters
MDEMA Social Media in DisastersMDEMA Social Media in Disasters
MDEMA Social Media in Disasters
 
JIC Workshop - Maryland Emergency Management Associaiton
JIC Workshop - Maryland Emergency Management AssociaitonJIC Workshop - Maryland Emergency Management Associaiton
JIC Workshop - Maryland Emergency Management Associaiton
 
2017 GSMCON: Drones and Social Media
2017 GSMCON:  Drones and Social Media2017 GSMCON:  Drones and Social Media
2017 GSMCON: Drones and Social Media
 
Four Social Media Strategies for CERT
Four Social Media Strategies for CERTFour Social Media Strategies for CERT
Four Social Media Strategies for CERT
 
Survey Toolbox 2006
Survey Toolbox 2006Survey Toolbox 2006
Survey Toolbox 2006
 
Social Media to Market Your CERT Program
Social Media to Market Your CERT ProgramSocial Media to Market Your CERT Program
Social Media to Market Your CERT Program
 
Creating Content for Disasters 2016
Creating Content for Disasters 2016Creating Content for Disasters 2016
Creating Content for Disasters 2016
 
Enhancing Exercise Realism with Social Media
Enhancing Exercise Realism with Social MediaEnhancing Exercise Realism with Social Media
Enhancing Exercise Realism with Social Media
 
2015 Social Media in Disasters
2015 Social Media in Disasters2015 Social Media in Disasters
2015 Social Media in Disasters
 
Using Technology to Enhance Your CERT Program
Using Technology to Enhance Your CERT ProgramUsing Technology to Enhance Your CERT Program
Using Technology to Enhance Your CERT Program
 
2015 Trends in Social Media and Emergency Management
2015 Trends in Social Media and Emergency Management2015 Trends in Social Media and Emergency Management
2015 Trends in Social Media and Emergency Management
 
Social Media JIC Decision Matrix
Social Media JIC Decision MatrixSocial Media JIC Decision Matrix
Social Media JIC Decision Matrix
 
Social Media: Changing the Face of Response
Social Media: Changing the Face of ResponseSocial Media: Changing the Face of Response
Social Media: Changing the Face of Response
 
Social Media Monitoring Team in the Emergency Operation Center
Social Media Monitoring Team in the Emergency Operation CenterSocial Media Monitoring Team in the Emergency Operation Center
Social Media Monitoring Team in the Emergency Operation Center
 
2014 may iaem bulletin linked in
2014 may iaem bulletin linked in2014 may iaem bulletin linked in
2014 may iaem bulletin linked in
 

Recently uploaded

Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Jean-luc van Charante
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--RvEscoro
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letterrubycaquilala
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a SupercommunicatorAlex Clapson
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst
 
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfmneves5
 

Recently uploaded (6)

Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letter
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
 
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
 

Social media monitoring tactics