+    Social Media    Engagement     in Disasters                    Mary Jo Flynn                       @MaryJoFly        ...
+    Most    assume    social    media is    useful only    to “Push”    information
+    Search    techniques    allow for    situation    status    updates
+   Problem    solving    using    crowd-    sourcing    techniques
+    Capitalize    on self-    correcting    nature of    social    media for    rumor    control
+http://bit.ly/Sz8Puzhttp://bit.ly/Sz8Puz                        “3 out of 4 people                       would expect hel...
+http://bit.ly/Sandy911                         2012 SANDY                         @FDNY:                         Twitter ...
+    Phone & Radio Messages                                                              Deliver final                    ...
+    Social Media Message Noise Reduction          Social Media            Content              Message         •  Apply G...
+    Social Media Engagement Process                                      Social Media Message      Platform              ...
+    The labor    required is    extensive    so create a    VOST or    use CERT
+   Identify    trusted    agents:    staff or    volunteers
+    Train agents in    search techniques    and agency policy    for response
+    Contact                                          n    If you enjoyed this                                           ...
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Social Media Engagement in Disasters

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Social Media Engagement in Disasters

  1. 1. + Social Media Engagement in Disasters Mary Jo Flynn @MaryJoFly (714) 765-6955
  2. 2. + Most assume social media is useful only to “Push” information
  3. 3. + Search techniques allow for situation status updates
  4. 4. + Problem solving using crowd- sourcing techniques
  5. 5. + Capitalize on self- correcting nature of social media for rumor control
  6. 6. +http://bit.ly/Sz8Puzhttp://bit.ly/Sz8Puz “3 out of 4 people would expect help to arrive within an hour of posting to social media” ~American Red Cross August 2010
  7. 7. +http://bit.ly/Sandy911 2012 SANDY @FDNY: Twitter used to call for help when 9-1-1 was unavailable
  8. 8. + Phone & Radio Messages Deliver final Delivered to copy to Incoming recipient; await Documentation Message reply Unit Message form Reply as completed; necessary Message logged
  9. 9. + Social Media Message Noise Reduction Social Media Content Message •  Apply Geographic Filter Identify •  Apply contextual Message Type Filter and Priority •  Remove re-tweets
  10. 10. + Social Media Engagement Process Social Media Message Platform Via: Twitter, Facebook, YouTube, Instagram, Other Life Safety Priority Critical Question Comment Formulate Confirm message; deliver to dispatch, New Question Previously Answered Message may copy PIO Question Obtain response Obtain response Respond with from PIO if from PIO answer necessary
  11. 11. + The labor required is extensive so create a VOST or use CERT
  12. 12. + Identify trusted agents: staff or volunteers
  13. 13. + Train agents in search techniques and agency policy for response
  14. 14. + Contact n  If you enjoyed this presentation, please consider an endorsement on LinkedIn n  www.linkedin.com/in/ mjflynn001 n  Mary Jo Flynn, Emergency Management Assistant Director n  (714) 765-6955 n  maryjflynn@anaheim.net n  @MaryJoFly n  @AnaheimCERT

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