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Social Media and Superstorm Sandy 2012 LESSONS LEARNED

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LESSON 1 Residents will use social media to ask for emergency assistancehttp://bit.ly/Sandy911

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LESSON 2 Cell tower access, smart phones and mobile friendly solutions empower mobile user’s resilience

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LESSON 3 Spontaneous volunteers will show up and organize without you

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LESSON 4 Pinterest and Instagram became new communication tools

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LESSON 5 Photo verification and rumor control required photo forensics

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LESSON 6 Crisis mapping and crowd sourcing provided timely information

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Next Steps1. NDPTC Training “Social Media for Natural Disaster Response and Recovery (PER- 300)”scheduled for March2. Complete a SWOT analysis of EOC social media monitoring capabilities and gaps with a multi-departmental team3. Develop a strategy document and SOPs for message handling that arrive via social media4. Expand a trusted agent monitoring team to support the hotline room

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Phone: (714) 765-6955Mary Jo Flynn Email: maryjflynn@anaheim.net Twitter: @AnaheimCERTEmergencyManagement AssistantDirector Facebook: Anaheim CERT, Anaheim RACES Pinterest: Anaheim CERT YouTube: Anaheim RACES