Enhance your community engagement

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Enhance your community engagement

  1. 1. Technology and Social Media:Enhance Your Community Engagement@MaryJoFlyMMASC ConferenceMay 2013
  2. 2. Overview Choosing to Engage Monitoring to Improve Communication Creating and Maintaining your Brand
  3. 3. Choosing to EngagePOLICIESTRAINING ACCESS
  4. 4. What is your role?IGNORE OBSERVE
  5. 5. What is you’re role?SHOUT DIALOGUE
  6. 6. Monitoring to Improve Communications
  7. 7. Social Media Message Noise ReductionSocial MediaContent• Apply GeographicFilter• Apply contextualFilter• Remove re-tweetsMessageIdentify MessageType andPriority
  8. 8. Monitoring Tools Geofeedia Tweetgrid Hootsuite Bottlenose Trendsmap Banjo Social Mention Tweet Reach Facebook Analytics Twitter Lists Sprout Social Simply MeasuredGEOCODED SEARCHES ANALYTIC TOOLShttps://twitter.com/AnaheimCERT/great-social-media-tools
  9. 9. Creating and Maintaining Your Brand
  10. 10. What is your online identify? Who is your audience?
  11. 11. Establishing and Maintaining Credibility
  12. 12. Response Flow ChartChart Design:TymadoMultimediaSolutions
  13. 13. Summary Ensure your agency has established policies and atraining program for social media Identify where you are on the engagement scaleand move toward dialogue Actively listen and monitor messages by filtering toreach your community Who are you to your community? Identify yourvoice and your audience and take action to maintainyour credibility.
  14. 14. Contact Mary Jo Flynn,Emergency ManagementAssistant Director (714) 240-6240 cell maryjflynn@anaheim.net @MaryJoFly @AnaheimCERT

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