Engaging volunteers

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Presentation at the City of Los Angeles Social Media in Crisis Leadership Workshop on January 15, 2013

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Engaging volunteers

  1. 1. @MaryJoFly Engaging Volunteers in Social Media During Disasters
  2. 2. Overview  Selecting Volunteers to be Trusted Agents  Social Media within an Incident Command Structure  Organizing Volunteers with Assignments and Missions
  3. 3. POLICIES TRAINING ACCESSSocial Media Engagement Assumptions
  4. 4. Even thoughvolunteersmay bevirtual, theyare still yourtrusted agents
  5. 5. Radio Amateurs & Social Media?We utilize volunteers for RACES, ARRL, Skywarn and more, why not Social Media?
  6. 6. Social Media in Incident Command Incident commander PIO Planning Logistics Operations Finance Social Media Technical Specialist
  7. 7. Phone & Radio Messages Deliver final Delivered to copy toIncoming recipient; DocumentationMessage await reply Unit Message form Reply as completed; necessary Message logged
  8. 8. Social Media Message Noise Reduction Social Media Content Message • Apply Geographic Filter Identify Message • Apply contextual Type and Filter Priority • Remove re-tweets
  9. 9. Social Media Engagement Process Social Media Message Platform Via: Twitter, Facebook, YouTube, Instagram, Other Life Safety Priority Critical Question Comment Formulate Confirm message; deliver to dispatch, New Question Previously Answered Message may copy PIO Question Obtain response Obtain response Respond with from PIO if from PIO answer necessary
  10. 10. Social Media Missions: Amplify
  11. 11. Social Media Missions: Filter & Monitor Message
  12. 12. Social Media Missions: Crowdsource
  13. 13. Social Media Missions: Archive
  14. 14. Summary Select a pool of trusted agents  Start with known, affiliated volunteers Identify where/to whom they will report Identify missions or assignments
  15. 15. Contact  Mary Jo Flynn, Emergency Management Assistant Director  (714) 240-6240 cell  maryjflynn@anaheim.net  @MaryJoFly  @AnaheimCERT

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