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What's the Next Big Thing - A Training for Broadcast Professionals


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After NAB last year, I was wondering what would be the next big thing for the Media Industry.

The Software revolution is now pretty much done - it is everywhere. So, what’s next?

I started researching...

I read a lot, reviewed what is hot and how they may affect our industry.

I decided to base today’s talk on the 2012 Gartner Hype Cycle for Emerging Technologies published in September 2012.

I review the main technologies that are being introduced and I define how it may apply to Broadcasters, Broadcast equipment manufacturers and Broadcast Transmission specialists as well as for Local Access Providers.

I give examples for each of those industry, how the new technologies may influence the future 10 years and what they should investigate for their enterprises.

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What's the Next Big Thing - A Training for Broadcast Professionals

  1. 1. What’s the Next Big Thing? A training for Broadcast Professionals MJ Drouin, VidTrans 2013 Los Angeles, 13/02/26
  2. 2. Biography: MJ Drouin• For the past 3 years, I am Director of IT and Marketing teams as well as Customer Solutions and Network Evolution at Aldea Solutions.• With 20 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Costing & Pricing, Information Technologies, Vendor & Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as an expert consultant.• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP• Extensive experience in speaking since the 90s (ouf!), subjects were always a mix of technologies, commerce and management ( – Past engagements were: Extreme event management (2012), Introduction to File-based workflow (2011), Cloud Computing training for Content provider (2011), My video is a file, now what? (2010), Service Oriented Architecture (SOA) (2010), Pitfalls of software development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006/2010), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.•• MJ Drouin, VidTrans 2013 2/22
  3. 3. Introduction• 10 years ago Predicted SW everywhere• Today SW in car, in dishwasher, power cord, etcSo, what’s the next big thing for us?3/22 MJ Drouin, VidTrans 2013
  4. 4. Summary• Introduction Crowd sourcing• Gartner Technology Hype Big Data & Cloud Cycle Information• How will it affect us, really? Consumerization• What are the Opportunities?• Conclusions 2013/02/26 MJ Drouin, VidTrans 2013 4/22
  5. 5. The Gartner Hype Cycles5/22 MJ Drouin, VidTrans 2013
  6. 6. 1995 Technology Hype Cycle6/22 MJ Drouin, VidTrans 2013
  7. 7. 2012 Technology Hype Cycle7/22 MJ Drouin, VidTrans 2013
  8. 8. How will it affect Broadcasters? Ads Info on viewers Local Access Advertisers Providers $ $ $ $ $ $ Broadcaster Viewers Web Subscriptions9/22 MJ Drouin, VidTrans 2013
  9. 9. 500B TV Market, New Battlefield for Internet Companies10/22 MJ Drouin, VidTrans 2013
  10. 10. 500 Billion? * Forbes, Sept 201111/22 MJ Drouin, VidTrans 2013
  11. 11. How will it affect Broadcast Manufacturers? Broadcast Non-traditional Manufacturers Other Web & Equipment (Telecom, IT, $$$ Content Integrators) Producers $ $ $ IP Broadcast Consumer Engineering Broadcaster $$$ Product Jan 2013 Manufacturers12/22 MJ Drouin, VidTrans 2013
  12. 12. Convergence example: IT * zdnet Hinchcliffe Blog13/22 MJ Drouin, VidTrans 2013
  13. 13. How will it affect Video Telecom Providers? Viewers Video Telecom $ Providers Web, Mobile, Other Web & $ Non-real time $$$ Content $ Services ProducersLocal Access HD-SDI $ Providers $ $ IP Telecom Broadcaster $$$ Providers14/22 MJ Drouin, VidTrans 2013
  14. 14. Local Access Providers • Saturated ecosystem • Newcomers • New technology • New access points for content MJ Drouin, VidTrans 2013 * Forbes, Sept 2011 15/22
  15. 15. Information Opportunity• Become an Information Leader – Information TECHNOLOGY? – or – INFORMATION technology? 2013/02/26 MJ Drouin, VidTrans 2013 16/22
  16. 16. • Take advantage of what you already have to make something different!17/22 MJ Drouin, VidTrans 2013
  17. 17. Big Data Opportunities * IDC Predictions, Nov 201118/22 MJ Drouin, VidTrans 2013
  18. 18. Audience Data Management19/22 MJ Drouin, VidTrans 2013
  19. 19. Crowdsourcing Opportunities20/22 MJ Drouin, VidTrans 2013
  20. 20. 21/22 MJ Drouin, VidTrans 2013
  21. 21. Conclusion• Times of change!• People-driven opportunities and new paradigms• Question the Status Quo FOCUS, CONNECT & LEAD THE CHANGE22/22 MJ Drouin, VidTrans 2013