Marketing Virtual Reference

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Here's a short presentation I did for OCULA on marketing in libraries. After the presentation, I participated in a panel discussion.

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Marketing Virtual Reference

  1. 1. Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
  2. 2. University of Guelph Virtual Reference Launch Campaign 2003
  3. 3. Promoting a new service is always sexier than advertising an existing one.
  4. 4. Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
  5. 5. M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph

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