The Future of News Collegiate Network Western Division Editors Conference Mark J. Davis VP Strategy & Interactive Media Sa...
Why worry?
Daily Readership Source: NAA
Advertising Revenue Source: NAA
But, What About Demand? Chart: Markus Prior,  News Audiences and Demand for News
Religion
Religion Leverage Eyeballs 1980’s 1990’s
Religion Conversation Today -
Religion It has it’s  own dogma.
Religion It’s a  conversation. Graphic created by David Armano
Religion Everything online. And first.
Religion Citizen journalism  rules
Religion Hyperlocal rules
Religion Aggregation
Religion Heresy?
Religion The high priests  are old Their message  has been accepted
Religion The dogma is true Don’t accept its primacy It’s not enough
Religion We’re following the dogma to get these But they’re not translating into much
Conversation Rathergate
Hyperlocal
Citizen Journalism
Hyperlocal
Hyperlocal
Hyperlocal/Citizen Journalism
Citizen Journalism
Citizen Journalism
Conversation/Aggregation
Conversation
Online First “Beginning today, we are adopting an Inquirer first policy for our signature investigative reporting, enterpr...
Beware Features vs. Futures
Features vs. Futures
Features vs. Futures
NewNews NewsMap
NewNews digg mixx
NewNews Techmeme
NewNews Silobreaker
NewNews Newser
Puzzles Three main puzzles to solve: <ul><li>Relevance </li></ul><ul><li>Distribution </li></ul><ul><li>Profit </li></ul>
Relevance <ul><li>It’s about the audience </li></ul><ul><li>News as a process </li></ul><ul><li>Local </li></ul><ul><li>Ut...
Relevance But, there are questions… <ul><li>All “Big Bass” all the time? </li></ul><ul><li>Comments… </li></ul>
Distribution <ul><li>Online </li></ul><ul><li>Mobile </li></ul><ul><li>Print </li></ul><ul><li>On-Screen </li></ul>
Distribution But, there are questions… <ul><li>How do we monetize it? </li></ul>
Profit <ul><li>New revenue streams </li></ul><ul><li>Size the organization </li></ul><ul><li>Do what you do best,  outsour...
Profit But, there are questions… <ul><li>What’s the value of an online user? </li></ul><ul><li>How do we wean ourselves fr...
Opportunity Although the  supply of information is increasing… … so is the demand. And the supply is poorly organized and ...
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The Future of News

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The Future of News

  1. 1. The Future of News Collegiate Network Western Division Editors Conference Mark J. Davis VP Strategy & Interactive Media San Diego Union-Tribune
  2. 2. Why worry?
  3. 3. Daily Readership Source: NAA
  4. 4. Advertising Revenue Source: NAA
  5. 5. But, What About Demand? Chart: Markus Prior, News Audiences and Demand for News
  6. 6. Religion
  7. 7. Religion Leverage Eyeballs 1980’s 1990’s
  8. 8. Religion Conversation Today -
  9. 9. Religion It has it’s own dogma.
  10. 10. Religion It’s a conversation. Graphic created by David Armano
  11. 11. Religion Everything online. And first.
  12. 12. Religion Citizen journalism rules
  13. 13. Religion Hyperlocal rules
  14. 14. Religion Aggregation
  15. 15. Religion Heresy?
  16. 16. Religion The high priests are old Their message has been accepted
  17. 17. Religion The dogma is true Don’t accept its primacy It’s not enough
  18. 18. Religion We’re following the dogma to get these But they’re not translating into much
  19. 19. Conversation Rathergate
  20. 20. Hyperlocal
  21. 21. Citizen Journalism
  22. 22. Hyperlocal
  23. 23. Hyperlocal
  24. 24. Hyperlocal/Citizen Journalism
  25. 25. Citizen Journalism
  26. 26. Citizen Journalism
  27. 27. Conversation/Aggregation
  28. 28. Conversation
  29. 29. Online First “Beginning today, we are adopting an Inquirer first policy for our signature investigative reporting, enterprise, trend stories, news features, and reviews of all sorts. What that means is that we won't post those stories online until they're in print.” Mike Leary
  30. 30. Beware Features vs. Futures
  31. 31. Features vs. Futures
  32. 32. Features vs. Futures
  33. 33. NewNews NewsMap
  34. 34. NewNews digg mixx
  35. 35. NewNews Techmeme
  36. 36. NewNews Silobreaker
  37. 37. NewNews Newser
  38. 38. Puzzles Three main puzzles to solve: <ul><li>Relevance </li></ul><ul><li>Distribution </li></ul><ul><li>Profit </li></ul>
  39. 39. Relevance <ul><li>It’s about the audience </li></ul><ul><li>News as a process </li></ul><ul><li>Local </li></ul><ul><li>Utility </li></ul><ul><li>Community </li></ul><ul><li>Aggregation </li></ul>
  40. 40. Relevance But, there are questions… <ul><li>All “Big Bass” all the time? </li></ul><ul><li>Comments… </li></ul>
  41. 41. Distribution <ul><li>Online </li></ul><ul><li>Mobile </li></ul><ul><li>Print </li></ul><ul><li>On-Screen </li></ul>
  42. 42. Distribution But, there are questions… <ul><li>How do we monetize it? </li></ul>
  43. 43. Profit <ul><li>New revenue streams </li></ul><ul><li>Size the organization </li></ul><ul><li>Do what you do best, outsource the rest </li></ul>
  44. 44. Profit But, there are questions… <ul><li>What’s the value of an online user? </li></ul><ul><li>How do we wean ourselves from print? </li></ul><ul><li>Display vs. CPA </li></ul><ul><li>Non-Profit or Public funding? </li></ul>
  45. 45. Opportunity Although the supply of information is increasing… … so is the demand. And the supply is poorly organized and of uneven quality. There, is the opportunity.

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