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Don’t Drink and Tweet
And other Twitter tips
Melanie Coulson
@mel_coulson
Social media and the audience
Twitter
People use for news consumption
83% of users said they first saw news on
Twitter
Most users are in urban areas
Bes...
How journalists use Twitter
•To follow breaking news as it happens
•To find and contact sources
•To find story ideas
•To e...
‘The Gay Cookie’
@Kodak
It seems so simple
Social media policies/practices
Tweets/posts/comments are public
Like zombies, they can’t die
Don’t say anything stupid
Yo...
How not to tweet
• Don’t share what you had for breakfast
• Don’t share your political views
• Don’t trash talk
• Don’t ju...
‘Newsjacking’ is a thing
After the lights went on again
Key to good newsjacking
WHO GIVES A TWEET?
‘Who gives a Tweet: Evaluating Microblog Content Value’, by Paul André‘Who gives a Tweet:
Evaluating Mi...
Don’t be intimidated
RT
MT
DM
ICYMI
DWEET
FF
@SustPro
.@SustPro
Social media rules and guidelines
Don’t take attacks personally
Review convo - comments have merit?
Show respect at all ti...
If things go badly on social media?
Regain control of your message
Minimize the damage/future risks
Resolve the situation
...
Good crisis comms on social media
Burger King
Good crisis comms on social media
Good crisis comms on social media
The hijacked hashtag
Questions?
Don't drink and tweet - and other Twitter tips
Don't drink and tweet - and other Twitter tips
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Don't drink and tweet - and other Twitter tips

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A helpful guide on Twitter, its audience with communications strategies

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Don't drink and tweet - and other Twitter tips

  1. 1. Don’t Drink and Tweet And other Twitter tips Melanie Coulson @mel_coulson
  2. 2. Social media and the audience
  3. 3. Twitter People use for news consumption 83% of users said they first saw news on Twitter Most users are in urban areas Best time to post: Mon - Thursday between 1 - 3 p.m. Rumours usage has peaked?
  4. 4. How journalists use Twitter •To follow breaking news as it happens •To find and contact sources •To find story ideas •To engage with readers/followers •To monitor community discussions •To promote content
  5. 5. ‘The Gay Cookie’
  6. 6. @Kodak
  7. 7. It seems so simple
  8. 8. Social media policies/practices Tweets/posts/comments are public Like zombies, they can’t die Don’t say anything stupid You are always connected to company Don’t undermine your company/organization, tarnish your brand’s message Don’t drink and tweet*
  9. 9. How not to tweet • Don’t share what you had for breakfast • Don’t share your political views • Don’t trash talk • Don’t just use it show off your snark • Don’t share company business
  10. 10. ‘Newsjacking’ is a thing
  11. 11. After the lights went on again
  12. 12. Key to good newsjacking
  13. 13. WHO GIVES A TWEET? ‘Who gives a Tweet: Evaluating Microblog Content Value’, by Paul André‘Who gives a Tweet: Evaluating Microblog Content Value’, by Paul André of Carnegie Mellon, Michael Bernstein‘Who gives a Tweet: Evaluating Microblog Content Value’, by Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech
  14. 14. Don’t be intimidated RT MT DM ICYMI DWEET FF @SustPro .@SustPro
  15. 15. Social media rules and guidelines Don’t take attacks personally Review convo - comments have merit? Show respect at all times Take the high road Let your brand’s social media supporters come to your defence Escalate internally when it’s clear out of control
  16. 16. If things go badly on social media? Regain control of your message Minimize the damage/future risks Resolve the situation #CrisisComms101
  17. 17. Good crisis comms on social media Burger King
  18. 18. Good crisis comms on social media
  19. 19. Good crisis comms on social media
  20. 20. The hijacked hashtag
  21. 21. Questions?

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