Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Happened to Kodak?

4,228 views

Published on

Mini presentation that depicts the fall of Kodak, tying it to disruptive competition.

Published in: Business
  • Be the first to comment

What Happened to Kodak?

  1. 1. What happened to Kodak?1.Undercutting of film business by lower cost competitors, i.e., Fujifilm2.Rise of digital photography, and a failure to adapt quick enough3.Rise of smartphones Kodak acted like a stereotypical change-resistant Japanese firm, while Fujifilm acted like a flexible American one.
  2. 2. What to learn from Kodak?• Kodak made a classic mistake: it didn’t ask the right question.• It focused on selling more product, instead of the business that it was in - story telling.• Believed that it could protect its massive market share by relying on its brand strength alone.• Feared self cannibalization, and was resistant to change.

×