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What Happened to Kodak?


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Mini presentation that depicts the fall of Kodak, tying it to disruptive competition.

Published in: Business
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What Happened to Kodak?

  1. 1. What happened to Kodak?1.Undercutting of film business by lower cost competitors, i.e., Fujifilm2.Rise of digital photography, and a failure to adapt quick enough3.Rise of smartphones Kodak acted like a stereotypical change-resistant Japanese firm, while Fujifilm acted like a flexible American one.
  2. 2. What to learn from Kodak?• Kodak made a classic mistake: it didn’t ask the right question.• It focused on selling more product, instead of the business that it was in - story telling.• Believed that it could protect its massive market share by relying on its brand strength alone.• Feared self cannibalization, and was resistant to change.