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Page Rank Interno + Screaming Frog + R en Measure Camp Madrid 2016

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Charla impartida por Javi Riestra, Diego Criado y MJ Cachón, en Measure Camp Madrid 2016, hablando sobre aplicación del page rank interno con Screaming Frog y R, en un caso real

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Page Rank Interno + Screaming Frog + R en Measure Camp Madrid 2016

  1. 1. Measure Camp Madrid 2016 Screaming Frog + R = ¡No te imaginas lo que pasó después! @somosmjcachon
  2. 2. Javi Hemos venido a divertirnos @somosmjcachon MJ Diego @javiriestra @mjcachon @criadodiego
  3. 3. De qué vamos a hablar @somosmjcachon @javiriestra + +
  4. 4. ¿Qué es el Page Rank? …works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. “ ” @somosmjcachon @javiriestra
  5. 5. ¿Qué es el Page Rank? @somosmjcachon @javiriestra Más info [pdf]: http://mjthis.me/page-rank-pdf
  6. 6. ¿Qué es R? @somosmjcachon @javiriestra La herramienta El lenguaje de programación https://www.rstudio.com/
  7. 7. Internal Page RRRRRRank @somosmjcachon @javiriestra Script Internal Page Rank: http://mjthis.me/internal-pr
  8. 8. Fluye y deja fluir …the way you link the pages on your website plays a big role in how search engines crawl, understand and rank your site. “ ” @somosmjcachon @javiriestra
  9. 9. Caso de estudio: PR Interno @somosmjcachon @javiriestra http://kiteandrolltarifa.com
  10. 10. Arquitectura inicial Home Cursos de Kite Grupal Semiprivad o Privado Curso+Aloj amiento Quiénes somos Tarifa Blog Contacto @somosmjcachon @javiriestra
  11. 11. ¿Qué impacto puede tener modificarla ? ?¿ @somosmjcachon @javiriestra
  12. 12. In Screaming we trust… 1 Bulk Export >> All Outlinks @somosmjcachon @javiriestra
  13. 13. In Screaming we trust… 2 Exportar en formato .csv @somosmjcachon @javiriestra
  14. 14. R rrrrrrrrrrrrrrrrrocks 3 En RStudio, especificar dominio, TLD y subir el CSV @somosmjcachon @javiriestra Script Internal Page Rank: http://mjthis.me/internal-pr
  15. 15. R rrrrrrrrrrrrrrrrrocks 4 El resultado: @somosmjcachon @javiriestra Fuente imagen: http://searchengineland.com/improve-internal-linking-calculate- internal-pagerank-r-246883
  16. 16. Que fluya una arquitectura nueva Home Cursos Cursos Kitesurf Cursos Surf Cursos Paddle Surf Quiénes somos Tarifa Tiempo en Tarifa Playas de Tarifa Imágenes Surf y Kite Blog Contacto Se mantienen Nuevas Página objetivo SEO y negocio @somosmjcachon @javiriestra
  17. 17. Optimización bloques de enlaces @somosmjcachon @javiriestra
  18. 18. Optimización bloques de enlaces @somosmjcachon @javiriestra
  19. 19. Optimización bloques de enlaces @somosmjcachon @javiriestra
  20. 20. ¿Cómo cambia el flujo interno? Calcular PR interno de la estructura de inicio Estudiar qué cambios de estructura existirán Evaluar enlazados que pueden ser necesarios Calcular PR interno de la nueva estructura Si es posible, evaluar el impacto en preproducción Añadir métricas de negocio, tráfico y visibilidad @somosmjcachon @javiriestra
  21. 21. Fluyamos 1 Page rank interno de inicio !!! La página más importante…. @somosmjcachon @javiriestra
  22. 22. ¡Fluyamosssss, hermanos! 2 Page rank interno post restructuración y optimización @somosmjcachon @javiriestra
  23. 23. ¿Para qué puede servir? Page Rank Interno Rediseños Optimización crawleo Potenciar las páginas top Contrastar con negocio Contrastar con otros equipos Impactos Migración Mitigar cambios AI @somosmjcachon @javiriestra
  24. 24. (E)rrecapitulando @somosmjcachon @javiriestra 1 Configura BIEN Screaming Frog y exporta los Outlinks 2 Sube el fichero CSV a R y ejecuta el script indicado 3 Puedes comparar el flujo de PR interno de distintas estructuras 4 Puedes cruzar esta información con otros datos SEO y de negocio
  25. 25. Fluye y deja fluir @somosmjcachon @javiriestra
  26. 26. ¿Alguna duda? GRACIAS somos@mjcachon.es @somosmjcachon @javiriestra javier@elartedemedir.com

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