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There’s More Value to Event Social Walls Than Projecting Awesome Selfies

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Learn all about Event Social Walls in this visual summary of the EventTechBrief.com article, "There’s More Value to Event Social Walls Than Projecting Awesome Selfies."

Read the full article and subscribe today at www.EventTechBrief.com

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There’s More Value to Event Social Walls Than Projecting Awesome Selfies

  1. 1. There’s More Value to Event Social Walls Than Projecting Awesome Selfies EventTechBrief.com Article by Autumn Thatcher
  2. 2. Attendees love social media. Their pics, tweets, posts, and Likes have become an integral part of the live-event experience. So, why not leverage these treasures of personal insight and expression? Social walls—applications that aggregate social media activity for display on the event website, mobile app, or large screen—aren’t just fun and games, they can help event organizers realize some important goals.
  3. 3. Cvent, an event-management software provider, is one of several companies to recognize the value of amplifying social media activity in and around events. Cvent’s SocialWall app allows event organizers to compile and display the Twitter and Instagram posts produced by attendees in real time at the event. Audience Promotion
  4. 4. “SocialWall has three big pieces of functionality: aggregation and moderation of user content, and a curated gallery that allows organizers to manually approve every post before it is displayed on the big screens,” explains McKneel Keenan, manager of strategic initiatives for Cvent. Audience Promotion
  5. 5. Event marketers can use SocialWall to generate online discussions prior to an event by simply emailing the event hashtag to attendees. “We saw it as a big opportunity to leverage social content and better promote events. You want to keep people coming to the event, and get more people to post and share. Attendance has always been a huge focus for our clients,” says Keenan. Audience Promotion #AwesomeEvent
  6. 6. Event-Mobile app developer QuickMobile took a more analytical approach to social media activity. In October of 2014, the firm released Concerto, a Twitter-based mobile app that enables event organizers to capture and categorize all event- related Twitter activity, revealing which topics are trending around the event and who the most active users and influencers are. The app also includes templates for producing fully branded (large screen) visual displays and analytics reports. Event Analytics
  7. 7. Event Analytics "The vast media demand is in Twitter, and Concerto surfaces the Twitter activity embedded in your actual events. This allows organizers to understand what’s happening and take action." - Jeff Epsetin director of product marketing at QuickMobile
  8. 8. Content Generation Event-Mobile app developer QuickMobile took a more analytical approach to social media activity. In October of 2014, GenieConnect by Lanyon likes to look at their Event Wall app as a “virtual mixing desk” that helps organizers generate their own content and control what is posted.
  9. 9. Content Generation “With Event Wall, you’re able to promote sponsors, put in your own posts, put in your own types of content; you may want your onsite blogger there. You control the impact and what is streamed,” says Michael Douglas, founding director of GenieConnect.
  10. 10. Content Generation Keeping attendees interested in event content between sessions is one of many reasons for organizers to take an interest in social wall apps. “Our overall mission is to use technology to improve events for everybody, starting with attendees. Event Wall is interactive, nicely animated, and looks great on the big screen,” Douglas adds.
  11. 11. Content Generation While social-wall apps aren’t entirely new —Twitter walls and "What’s On" displays have existed for a number of years—the breadth and value of these apps has expanded. The current iterations are yet another manifestation of the expanded dimensions of events.
  12. 12. Content Generation “We sourced a solution that is virtual and digital, as well as physical. We aim to guide and delight our clients through the best event experience that they can have and recognize that events are virtual,” says QuickMobile’s Jeff Epstein.
  13. 13. Read the Full Article & Subscribe Today at EventTechBrief.com Or Follow Us on Twitter: @EventTechBrief

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