1.
N F CN F C
at the Intersection of Hip and Disruptive
Event Farm puts
A Presentation By:
EventTechBrief.com

2.
Near Field Communication
N. F. C.
NFC allows attendees to
check-in, make purchases,
exchange contact
information, vote, and
perform a variety of other
tasks with the tap of an
NFC-enabled Smartphone
or a badge.
However, event-
technology firm Event
Farm uses NFC as an
experience catalyst. On
one evening in May, it
was the center of
attention...

3.
Selected them from
a list on a
check-in app
Washington, DC’s Carnegie Library
2.0: The New Media Party
1
HELLOMY NAME IS
2
HELLOMY NAME IS
3
Picked up a blank
credential
Andtransferredtheir
personal information
fromthetablet tothe
credential
When guests arrived, they provided their names to an
attendant who...
The process, which
lasted less than a
minute, transformed
the credential into a
key that unlocked a
series of digital
experiences offered
throughout the
evening.

4.
BOTS
In one room, a matching set of five
Blabdroids charmed visitors with a series of
questions. Prompted by a hover of the
NFC-activated credential over its head, the
bot asked guests about love, art, death, and
risk, among other topics, while recording
videos of their responses.

5.
SWAGITAL
A digital gift wall—five Android tablets embedded side-by-side in eye-level
portals—invited guests to hover their credentials over the screen to receive a
gift. Each tablet identified the guest and emailed him a message from one of
five sponsors.

6.
SWAGITAL
“Android is used because Google has
built NFC into the platform... We are
trying to make this accessible to
corporate event planners by using
off-the-shelf hardware that is easy for
event planners to operate."
- Ryan Costello, CEO (Event Farm)

7.
TUNES
In the music room complete with a
dance floor and stage, content
globes—semi-round, white spheres
with Android tablets facing out on
one side—hung from a ceiling
truss. Again, guests were asked to
hover their credentials over the
screen to receive MP3 files of
songs played by the band over the
course of the night.

8.
PICS
The step-and-repeat photo session, a
mainstay at many events, also had an NFC
element. After posing in front of a backdrop,
guests had fifteen seconds to hover their
credentials over a reader in order to receive
a copy of the photo via email.

9.
“We wanted to be a little disruptive with
media and new media,” Costello explains.
The concept of a “continuous digital
experience” enabled by NFC technology is
one that Event Farm is keen to experiment
with. “We’re taking a lot of risk here. We’re
doing things that have never been done."

10.
EventTECHBrief
Or subscribe to the eNewsletter
http://bit.ly/1ku7TZS
Read the full article
http://bit.ly/1kpNyjm
Event Images Courtesy of Traci Browne