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Mind the Gap, Please. Connected Products and their Context

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Mind the Gap, Please. Connected Products and their Context

  1. 1. MIND THE GAP, PLEASE CONNECTED PRODUCTS AND THEIR CONTEXT MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays
  2. 2. 1.5 GFLOPS
  3. 3. 1.5 GFLOPS
  4. 4. 2.9 GFLOPS
  5. 5. INTERNET OF THINGS INDUSTRIAL INTERNET INTERNET OF EVERYTHING
  6. 6. INDUSTRY 4.0 INTERNET OF CUSTOMERS WEB SQUARED
  7. 7. CHIPS EVERYWHERE!
  8. 8. “Boil your kettle with your smart phone, anywhere in your home.”
  9. 9. Masdar City
  10. 10. New Song-Do City
  11. 11. TITLE TEXT ! MARTIN SPINDLER | @mjays X10 Powerhouse for C64 1986
  12. 12. TITLE TEXT ! MARTIN SPINDLER | @mjays
  13. 13. “By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”
  14. 14. FRIDGES 14 YEARS CARS 12 YEARS SMART PHONES 2 YEARS REPLACEMENT CYCLES
  15. 15. 5MB in the mid-70s ! ! How much does your software update weigh?
  16. 16. “Today I would insist on doing hardware with a service. I’m involved in two new hardware companies, […] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware.” — Christoph Maire, Angel Investor
  17. 17. “By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”
  18. 18. “I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘” — Matt Webb, BERGcloud
  19. 19. BE MINDFUL WHERE YOU PUT THE SMARTS 1/3
  20. 20. SOLVE A PROBLEM FROM DAY ONE 2/3
  21. 21. DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT 3/3
  22. 22. THANK YOU, AND GOOD LUCK. MARTIN SPINDLERMARTIN SPINDLER | @mjays
  23. 23. MARTIN SPINDLER | @mjays MARTIN SPINDLER STRATEGY CONSULTANT ! hello@martinspindler.net twitter.com/mjays

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