It's time for an evolution: Creating a new, expressive web

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A short talk about modern web design, how designers are compromising our best ideas away due to technology limitations, and how we need to start advocating for a new web that's based just as much on creative expression as it is on technology.

Big thanks to the Adobe Web Platform team for inviting me to speak on the subject.

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It's time for an evolution: Creating a new, expressive web

  1. 1. IT’S TIME FOR AN EVOLUTION A CONVERSATION WITH MICHAEL JANIAK, CREATIVE DIRECTOR @ FLUID
  2. 2. HI, I’M MIKE. CREATIVE DIRECTOR @ FLUID SURFER SNOWBOARDER FATHER TYPOGRAPHY JUNKIE @FACTION18 (TWEET ME, YO!)
  3. 3. THINKING ABOUT THE STATE OF WEB DESIGN TODAY ! WHAT COMES TO MIND?
  4. 4. COMPROMISE
  5. 5. “Don’t compromise.” - Steve Jobs
  6. 6. OK, SO THEN ! WHY IS IT LIKE THIS?
  7. 7. BACK THEN…
  8. 8. THE LINE FROM IDEA TO EXECUTION ! USED TO BE STRAIGHT-FORWARD
  9. 9. TODAY
  10. 10. NOW, WE ARE SUBJECTED TO ! WORKAROUNDS, SHORTCUTS & PLATFORM LIMITATIONS
  11. 11. LIMITATION EQUALS COMPROMISE
  12. 12. COMPROMISE EQUALS OUR WORK ISN’T OUR BEST
  13. 13. SAD YET?
  14. 14. DON’T BE.
  15. 15. DESIGNERS HAVE A CHANCE TO ! CHANGE THE EQUATION
  16. 16. THE FIRST 25 YEARS OF THE WEB WERE ! TECHNOLOGY-DRIVEN
  17. 17. THE 25 YEARS OF THE WEB SHOULD BE ! EXPRESSION-DRIVEN
  18. 18. “WE BELIEVE YOUR DESIGNS SHOULD NOT BE COMPROMISED BY THE L IMITS OF TECHNOLOGY”
  19. 19. “Don’t compromise.” - Steve Jobs
  20. 20. THANKS

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