Creating 1210342742950930 9

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Creating 1210342742950930 9

  1. 1. CREATING EFFECTIVE PRESENTATIONS
  2. 2. <ul><li>Effective Communication </li></ul><ul><li>Visual Thinking </li></ul><ul><li>Breaking “it” Down </li></ul><ul><li>Putting “it” All Together </li></ul><ul><li>References </li></ul>
  3. 3. effective communication
  4. 4. <ul><li>What’s ahead... </li></ul>Four Main Goals of Communication Keys to Effective Communication How to Know You’re Communicating Effectively
  5. 5. &quot; You can't not communicate. Everything you say or do or don't say and don't do sends a message to others.“ – John Woods
  6. 6. The Four Main Goals of Communication
  7. 7. Inform
  8. 8. Request a specific action
  9. 9. Persuade
  10. 10. Build relationships
  11. 11. Keys to Effective Communication
  12. 12. <ul><li>Know Your Subject Matter </li></ul>
  13. 13. <ul><li>Know Your Audience </li></ul>
  14. 14. <ul><li>Know Yourself </li></ul>
  15. 15. <ul><li>Develop a Theme </li></ul>
  16. 16. <ul><li>Prepare Your Script </li></ul>
  17. 17. <ul><li>Select the Proper Visual Aids </li></ul>
  18. 18. <ul><li>Prepare a Story Board </li></ul>
  19. 19. <ul><li>Produce the Visuals </li></ul>
  20. 20. <ul><li>Rehearse – Rehearse - Rehearse </li></ul>
  21. 21. <ul><li>How to know when you are communicating </li></ul><ul><li>effectively </li></ul>
  22. 22. visual thinking
  23. 23. <ul><li>What’s ahead... </li></ul>What is “visual thinking?” Deadly Sins of Visual Presentations
  24. 24. <ul><li>Visual thinking? </li></ul>
  25. 25. <ul><li>Visual thinking refers to a group of generative skills </li></ul><ul><li>that, when practiced with rigorous discipline, </li></ul><ul><li>results in the production of novel and original </li></ul><ul><li>graphic ideas. </li></ul>
  26. 27. <ul><li>When you communicate clearly, people understand. </li></ul><ul><li>When they understand, they make decisions which lead to actions and create results. </li></ul><ul><li>1993-2007 XPLANE Corp. </li></ul>
  27. 28. <ul><li>SOME DEADLY SINS OF VISUAL PRESENTATION </li></ul>
  28. 29. <ul><li>The Illegible Image </li></ul>
  29. 30. <ul><li>The Useless Image </li></ul>
  30. 31. <ul><li>The Overly Complex Image </li></ul>
  31. 32. <ul><li>Chart Junk </li></ul>
  32. 33. <ul><li>Chartoons </li></ul>
  33. 34. <ul><li>Ransom Note Design </li></ul>
  34. 35. <ul><li>Calico or Crazy Quilt Graphics </li></ul>
  35. 36. <ul><li>Mixed Visual Metaphors </li></ul>
  36. 37. breaking “it” down
  37. 38. <ul><li>What’s ahead... </li></ul>Simple steps Short suggestions Decent images
  38. 39. <ul><li>Communication is about the transfer of emotion… </li></ul>
  39. 40. <ul><li>Tell your audience what they need to know </li></ul>
  40. 41. <ul><li>Tell a story…but not “War and Peace” </li></ul>
  41. 42. <ul><li>Make – and use – cue cards </li></ul>
  42. 43. <ul><li>Use consistent design standards – make slides that reinforce your words, not repeat them </li></ul>
  43. 44. <ul><li>Create a leave-behind </li></ul>
  44. 45. <ul><li>Create a feedback cycle </li></ul>
  45. 46. <ul><li>FOCUS ON CONTENT </li></ul>
  46. 47. <ul><li>Bullets kill. </li></ul>
  47. 48. <ul><li>No cheesy transitions, dissolves, goofy sounds, etc. </li></ul>
  48. 49. <ul><li>Don’t use handouts of your slides </li></ul>
  49. 50. <ul><li>Choose a plain font and stick to it </li></ul>
  50. 51. <ul><li>Minimize text per slide </li></ul>
  51. 52. <ul><li>Use font sizes large enough to view from </li></ul><ul><li>anywhere in the room </li></ul>
  52. 53. <ul><li>try NOT to use fonts smaller than 28 </li></ul>
  53. 54. <ul><li>Choose a consistent background and keep it </li></ul><ul><li>throughout the presentation </li></ul>
  54. 55. <ul><li>If you want a different background it should be used to bring attention to ONE slide </li></ul>
  55. 56. <ul><li>Choose one type of transition (this is not a movie) </li></ul>
  56. 57. <ul><li>Use complementary </li></ul><ul><li>colors </li></ul><ul><li>(colors that are opposite </li></ul><ul><li>on the color wheel) </li></ul>
  57. 58. <ul><li>… if you do it right, every time they think of what you said, they’ll see the image (and vice versa). </li></ul><ul><li>Seth Godin </li></ul>
  58. 60. <ul><li>Stephen Eggleston, “The Key Steps to An Effective Presentation”, 2006 </li></ul><ul><li>“ Really Bad PowerPoint”, Seth Godin’s Blog, January 29, 2007 </li></ul>

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