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Social Media Basics

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A basic presentation on social media for clients of Standing Partnership.

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Social Media Basics

  1. 1. standing together. moving forward. public relations • strategic communications • issues management Social Media Basics Marijean Jaggers Standing Partnership understanding
  2. 2. standing together. moving forward. public relations • strategic communications • issues management Ways to Use Social Media • Reputation Management – listen, engage • Customer Service – listen, engage • Public Relations – connect, engage, publish • Customer Acquisition – connect, listen, engage • Customer Loyalty – connect, engage, publish • Thought Leadership – engage, publish • Networking – connect, engage understanding
  3. 3. standing together. moving forward. public relations • strategic communications • issues management The Mass Media Model Edited and controlled content broadcast to mass audiences. – Mike Arauz Thoughts on New Media and Assorted Links understanding
  4. 4. standing together. moving forward. public relations • strategic communications • issues management The Social Media Model Ideas shared, adapted, changed and shared again, and again, and … – Mike Arauz Thoughts on New Media and Assorted Links understanding
  5. 5. standing together. moving forward. public relations • strategic communications • issues management understanding
  6. 6. standing together. moving forward. public relations • strategic communications • issues management Social Media Continuum of Tools Connect Listen Engage Publish understanding
  7. 7. standing together. moving forward. public relations • strategic communications • issues management Focus Efforts on a Few The “Big Three” understanding
  8. 8. standing together. moving forward. public relations • strategic communications • issues management Connect: LinkedIn understanding
  9. 9. standing together. moving forward. public relations • strategic communications • issues management Connect and Engage: Facebook understanding
  10. 10. standing together. moving forward. public relations • strategic communications • issues management Connect and Engage: Twitter understanding
  11. 11. standing together. moving forward. public relations • strategic communications • issues management Listen: Tools understanding
  12. 12. standing together. moving forward. public relations • strategic communications • issues management Listen: Follow Online Content • The quickest way to monitor content on the Web is to use a feed reader. understanding
  13. 13. standing together. moving forward. public relations • strategic communications • issues management Publish: Search Engine Optimization • “Neither a press release nor a full-page ad in the New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” — Robert Scoble and Shel Israel Naked Conversations understanding
  14. 14. standing together. moving forward. public relations • strategic communications • issues management Publish: Blogs • Today there are 106 million blogs worldwide. • 60-75% of all Web users read blogs (whether they are aware of it or not). understanding
  15. 15. standing together. moving forward. public relations • strategic communications • issues management Publish: Evaluate Success • Social media is the fastest, most efficient, most cost- effective way to reach exactly the audiences that are interested in what you have to say, sell or offer. understanding
  16. 16. standing together. moving forward. public relations • strategic communications • issues management Thank You Questions? http://www.google.com/profiles/marijean.jaggers mjaggers@standingpr.com Where Do You Stand? www.standingpr.com/blog understanding

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