Six Ways to Use Social Media to Promote Your Brand  and Your Business Created by  Marijean Jaggers for Standing Partnership
 
Table of Contents <ul><li>Overview of the Social Media Landscape </li></ul><ul><li>Before  You Begin </li></ul><ul><li>Ele...
Why Integrate Social Media? <ul><li>Brands that are the most engaged in social media   saw their revenue grow during 2008 ...
Why Integrate Social Media? <ul><li>Critical to SEO (search engine optimization – the art of making Web pages attractive t...
 
Social Media Continuum of Tools Publish Connect Listen Engage
Focus Efforts on a Few The “Big Three” “ Extras” to consider
Before You Begin <ul><li>Identify Brand </li></ul><ul><li>Determine Parameters </li></ul><ul><li>Define Goals </li></ul>
Identify Your Brand <ul><li>Who are you?  </li></ul><ul><li>What business are you in?  </li></ul><ul><li>What people do yo...
Identify Your Brand
Identify Your Brand <ul><li>1 </li></ul>What is the ONE THING that you can address with authority?
Define Parameters <ul><li>Who will manage the community? </li></ul><ul><li>Who will contribute? </li></ul><ul><li>What are...
Define S.M.A.R.T. Goals <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Actionable </li></ul><ul><li>Reali...
The Six Ways to Use Social Media <ul><li>Create and Maintain Infrastructure </li></ul><ul><li>Listen  </li></ul><ul><li>Pu...
ONE: Develop Infrastructure <ul><li>Web site </li></ul><ul><li>Blog </li></ul><ul><li>Both? </li></ul>
Create and Maintain Infrastructure
TWO: Listen <ul><li>What are your customers saying about you? </li></ul><ul><li>How do you KNOW? </li></ul><ul><li>How can...
TWO: Listen <ul><li>The quickest way to monitor content on the Web is to use a feed reader.  </li></ul>
TWO: Listen -- Tools
THREE: Publish <ul><li>“ Neither a press release nor a full-page ad in The New York Times will boost your search engine ra...
A word about blogging.
FOUR: Connect <ul><li>Find people like you </li></ul><ul><li>Read lots of content </li></ul><ul><li>Learn who makes up you...
FOUR: Connect -- LinkedIn
FOUR: Connect -- Facebook
FOUR: Connect -- Twitter
A word about Twitter.
FIVE: Engage <ul><li>Reward fans </li></ul><ul><li>Be helpful </li></ul><ul><li>Connect your network </li></ul><ul><li>End...
SIX: Evaluate and Celebrate Success <ul><li>Define Goals </li></ul><ul><li>Measure Progress </li></ul><ul><li>Celebrate Su...
The Six Ways to Use Social Media <ul><li>Create and Maintain Infrastructure </li></ul><ul><li>Listen  </li></ul><ul><li>Pu...
Thank You Questions? www.standingpr.com/blog   http:// www.google.com/profiles/marijean.jaggers
Upcoming SlideShare
Loading in …5
×

SMCCville Six Ways To Use Social Media

997 views

Published on

Marijean Jaggers of Standing Partnership shares six ways to use social media to build your brand and your business.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
997
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • RACI: Client Project Work John McArthur and Gil Hoffman 2008 TECHNOLOGY CONFERENCE
  • SMCCville Six Ways To Use Social Media

    1. 1. Six Ways to Use Social Media to Promote Your Brand and Your Business Created by Marijean Jaggers for Standing Partnership
    2. 3. Table of Contents <ul><li>Overview of the Social Media Landscape </li></ul><ul><li>Before You Begin </li></ul><ul><li>Elements of a Digital Communications Plan </li></ul><ul><li>The Six Ways to Use Social Media (to promote your brand and your business) </li></ul><ul><li>Scheduling the Steps </li></ul><ul><li>Executing the Campaign </li></ul>
    3. 4. Why Integrate Social Media? <ul><li>Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent. </li></ul><ul><li>http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf </li></ul>
    4. 5. Why Integrate Social Media? <ul><li>Critical to SEO (search engine optimization – the art of making Web pages attractive to search engines). </li></ul><ul><li>Serves as a tool for internal collaboration and knowledge sharing. </li></ul><ul><li>Allows direct conversation and relationship building with your community. </li></ul><ul><li>Serves as a platform for thought leadership. </li></ul><ul><li>Provides instant feedback. </li></ul><ul><li>Builds relationships. </li></ul>
    5. 7. Social Media Continuum of Tools Publish Connect Listen Engage
    6. 8. Focus Efforts on a Few The “Big Three” “ Extras” to consider
    7. 9. Before You Begin <ul><li>Identify Brand </li></ul><ul><li>Determine Parameters </li></ul><ul><li>Define Goals </li></ul>
    8. 10. Identify Your Brand <ul><li>Who are you? </li></ul><ul><li>What business are you in? </li></ul><ul><li>What people do you serve? </li></ul><ul><li>What are the special needs of the people you serve? </li></ul><ul><li>With whom are you competing? </li></ul><ul><li>What makes you different from those competitors? </li></ul><ul><li>What’s the benefit? What unique benefit does a client derive from your service? </li></ul>
    9. 11. Identify Your Brand
    10. 12. Identify Your Brand <ul><li>1 </li></ul>What is the ONE THING that you can address with authority?
    11. 13. Define Parameters <ul><li>Who will manage the community? </li></ul><ul><li>Who will contribute? </li></ul><ul><li>What are the rules of engagement? </li></ul>
    12. 14. Define S.M.A.R.T. Goals <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Actionable </li></ul><ul><li>Realistically high </li></ul><ul><li>Time-bound </li></ul>
    13. 15. The Six Ways to Use Social Media <ul><li>Create and Maintain Infrastructure </li></ul><ul><li>Listen </li></ul><ul><li>Publish </li></ul><ul><li>Connect </li></ul><ul><li>Engage </li></ul><ul><li>Evaluate </li></ul>6
    14. 16. ONE: Develop Infrastructure <ul><li>Web site </li></ul><ul><li>Blog </li></ul><ul><li>Both? </li></ul>
    15. 17. Create and Maintain Infrastructure
    16. 18. TWO: Listen <ul><li>What are your customers saying about you? </li></ul><ul><li>How do you KNOW? </li></ul><ul><li>How can you answer customers’ questions before you’re even asked? </li></ul>
    17. 19. TWO: Listen <ul><li>The quickest way to monitor content on the Web is to use a feed reader. </li></ul>
    18. 20. TWO: Listen -- Tools
    19. 21. THREE: Publish <ul><li>“ Neither a press release nor a full-page ad in The New York Times will boost your search engine ratings as much as a regularly updated blog. The shortest, cheapest, fastest and easiest route to a prominent Google ranking is to blog often.” </li></ul><ul><ul><li>— Robert Scoble and Shel Israel </li></ul></ul><ul><ul><li>“ Naked Conversations” </li></ul></ul>
    20. 22. A word about blogging.
    21. 23. FOUR: Connect <ul><li>Find people like you </li></ul><ul><li>Read lots of content </li></ul><ul><li>Learn who makes up your network </li></ul>
    22. 24. FOUR: Connect -- LinkedIn
    23. 25. FOUR: Connect -- Facebook
    24. 26. FOUR: Connect -- Twitter
    25. 27. A word about Twitter.
    26. 28. FIVE: Engage <ul><li>Reward fans </li></ul><ul><li>Be helpful </li></ul><ul><li>Connect your network </li></ul><ul><li>Endorse others </li></ul><ul><li>Produce frequent, quality content </li></ul><ul><li>Create meaningful, long-lasting relationships </li></ul>
    27. 29. SIX: Evaluate and Celebrate Success <ul><li>Define Goals </li></ul><ul><li>Measure Progress </li></ul><ul><li>Celebrate Success </li></ul>https://www.google.com/analytics
    28. 30. The Six Ways to Use Social Media <ul><li>Create and Maintain Infrastructure </li></ul><ul><li>Listen </li></ul><ul><li>Publish </li></ul><ul><li>Connect </li></ul><ul><li>Engage </li></ul><ul><li>Evaluate </li></ul>6
    29. 31. Thank You Questions? www.standingpr.com/blog http:// www.google.com/profiles/marijean.jaggers

    ×