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Facebook Business Boot Camp - Jaggers Communications


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1.5 million small businesses have a presence on Facebook, but not many know what to do there. Social media is in the forefront of many business conversations, but learning how to develop and populate a Facebook business page - the right way -- takes effort, planning and guidance.
This hands-on workshop will guide users through the setup and development of a business Facebook page, offer best practices for community engagement, as well as guidance for compliance with Facebook regulations for promotional efforts.

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Facebook Business Boot Camp - Jaggers Communications

  1. 1. Facebook Business Boot Camp
  2. 2. Today’s Agenda <ul><li>Facebook as a marketing tool </li></ul><ul><li>The difference between a page and a profile </li></ul><ul><li>How to use a Facebook page to build and maintain a community </li></ul><ul><li>Community engagement and the rules </li></ul><ul><li>Measurement </li></ul><ul><li>Customization </li></ul>
  3. 3. Your Questions <ul><li>What is the difference between a profile and a fan page? </li></ul><ul><li>Do we need a profile to have a fan page? </li></ul><ul><li>How do we move people from a profile to a fan page? </li></ul><ul><li>How can we integrate polls or surveys on our fan page? </li></ul><ul><li>How can we use insights and how it can help us? </li></ul><ul><li>Facebook advertising – should we do it? </li></ul>
  4. 4. <ul><li>Profiles are for people </li></ul><ul><li>Pages are for businesses </li></ul>74% of nonprofits have a presence on Facebook 70% of local businesses have a Facebook presence
  5. 5. Facebook Fan Page Status Update Fan Comments
  6. 6. Facebook Profile
  7. 7. Facebook Page
  8. 8. <ul><li>Tell your friends you’ve established a page via status updates – make sure you link to the page </li></ul><ul><li>Create a list of all the friends and send a message to all friends to invite them to Like the page </li></ul><ul><li>Create promotions to encourage members of the community to Like the page </li></ul><ul><li>Conduct training with company ambassadors so they share the page with their networks, gaining more fans </li></ul><ul><li>Provide ongoing, valuable content for fans in the community </li></ul>From Profile to Page
  9. 9. Five Ways to Generate Awareness <ul><li>Ad campaigns </li></ul><ul><li>External plug ins (like button on Website) </li></ul><ul><li>Provide interesting valuable content with clear call to action </li></ul><ul><li>Create Sponsored Stories </li></ul><ul><li>Customize creative for audiences and/or demographics </li></ul>
  10. 10. Facebook Advertising <ul><li>Invest wisely </li></ul><ul><li>Try organic growth first </li></ul><ul><li>Evaluate competitor or industry wins </li></ul><ul><li>Try a test </li></ul><ul><li>Be prepared to change ads with frequency </li></ul>
  11. 11. External Plugins <ul><li> </li></ul>
  12. 12. Interesting, Valuable Content <ul><li>Reward fans </li></ul><ul><li>Be helpful </li></ul><ul><li>Ask for input </li></ul><ul><li>Connect your network </li></ul><ul><li>Endorse others </li></ul><ul><li>Produce frequent, quality content </li></ul>
  13. 13. Sponsored Stories <ul><li>Page like story: When people like your Page, their friends see a story about it </li></ul><ul><li>Page post story: When you post an update to your Page, your fans see a story about it </li></ul><ul><li>Page post like story: When people who like your Page post, their friends see a story about it </li></ul><ul><li>Check-in story: When people check-in to your business using Facebook Places, their friends see a story about it </li></ul><ul><li>App used & game played story: When people have recently used your App or played your game, their friends see a story about it </li></ul><ul><li>App share story: When people share from your App, their friends see a story about it </li></ul><ul><li>Domain story: When people like or share information about your Domain, their friends see a story about it </li></ul>
  14. 14. Create Sponsored Stories <ul><li>Use Create Flow tool: </li></ul><ul><li> </li></ul>
  15. 15. Facebook Deals – Coming Soon
  16. 16. Polls <ul><li> </li></ul>
  17. 17. Fan of the Week or Day
  18. 18. Thank You