The State of Social Media Q4 2011• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.• Americans spend more time on Facebook than they do on any other U. S. website.• Close to 40% of social media users access social media content from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Why Integrate Social Media?• Study Shows Small Businesses That Blog Get 55% More Website Visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows- Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The Tools and How They’re UsedConnect Listen Engage Publish
Listen -- ToolsThe quickest way to monitor content on thesocial Web is to use a feed reader.
Connect• Find people like you, or those who share community interests and expand your network• Read lots of content, follow the communities’ blogs• Learn who makes up your network; who are fans and followers?• Enter contacts regularly into your social networks.
Engage1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent, quality content6. Create meaningful, long-lasting relationships
Engage: Facebook• Use 3rd Party app for ALL promotions.• Update to new timeline page profile: use timeline feature to tell the story of the Newsplex.• Post as Newsplex; comment as individuals.• Schedule responsiveness and engagement with on-air personalities.• Consider personal brand pages.
Twitter:an estimated 225 millionusers, generating 65 milliontweets a day and handling over800,000 search queries per day.Wow.
The Ins and Outs of Twitter• The “Rules” – Written and Unwritten• The “Lingo” & making it work for you – DM -- MT – RT -- .@ –@ -- tweet-ups –# -- twtvite, twitpic, etc.
Don’t• Only “push”• Publish only your own links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo blank
Do• Understand the difference between personal and private. – Nothing private ever goes online. Ever.• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.• Tweet with your audience and intentions in mind.
Don’t• Don’t block people following you unless they are obnoxious spammers (in which case, block away).• Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow.• Don’t regurgitate endlessly.• Use AutoDM’s.• Just push out your content — engage.
Trending HashtagsWhos #notguilty about eating all the tasty treats they want?!"
Crisis Communication Basics• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s wrong, and begin the process of restoring faith in your brand• Be sincere• No, you can’t delete tweets
PublishSmall Businesses That Blog Get 55% MoreWebsite Visitors – Tell the story behind the story – Capture search engine results – Share your information in a compelling way – Produce content to share across networks – Create brand loyalty