Connected Cars (Westminster eForum, 2013)

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"Full Speed Ahead for Connected Cars", presented at the Westminster eForum on Smart Living, London, December 2013

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Connected Cars (Westminster eForum, 2013)

  1. 1. FULL SPEED AHEAD FOR CONNECTED CARS Marc Jadoul Strategic Marketing Director London, 11 December 2013 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. A BROAD SPECTRUM OF USE CASES = NO ONE-SIZE-FITS-ALL MANUFACTURERS & SERVICE CENTRES DRIVERS & PASSENGERS BUSINESS, LOGISTICS & TRANSPORTATION 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. POLICE, SECURITY & FIRST RESPONDER LOCAL TRAFFIC AUTHORITIES
  3. 3. A RAPIDLY GROWING MARKET € 45,000 TELECOM SERVICE PROVIDERS € 40,000 (millions) € 35,000 € 30,000 € 25,000 TELEMATICS SERVICE PROVIDERS € 20,000 € 15,000 HARDWARE € 10,000 € 5,000 IN-VEHICLE SERVICES €0 2009A 2010A 2011A 2012A 2013E 2014E Source: Business Insider, March 2013 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2015E 2016E 2017E 2018E
  4. 4. WHEN NETWORK-CENTRIC MEETS DATA-CENTRIC BIG M2M DATA COMMUNICATIONS 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  5. 5. MANY “CAR-TO-X” CONNECTIVITY SCENARIOS car-to-smartphone car-to-business car-to-infrastructure car-to-car car-to-service car-to-home/office car-to-content 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. NOT ALL SERVICES HAVE THE SAME NETWORK BEHAVIOUR FREQUENCY OF USE BANDWIDTH / DATA VOLUME BUILT-IN CONNECTIVITY BROUGHT-IN CONNECTIVITY Maybe never Mininal / a few hundreds of bytes Built-in Voice + 2/3/4G data A few times per month Minimal / a few Kilobytes Built-in SMS or 2/3/4G data Up to several times per day <2 Mbps / a few Megabytes None 2/3/4G data Up to several times per day <5 Mbps / a few Megabytes None GPS + 2/3/4G data Irregular, long rides with the kids ~10 Mbps / Gigabytes Wi-Fi, Mirrorlink or none 4G 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  7. 7. CHALLENGES & OPPORTUNITIES AHEAD (NON-EXHAUSTIVE LIST) TELECOM NETWORK Spectrum, coverage, capacity, small cells, … M2M PLATFORMS Common ‘horizontal’ platforms, APIs and marketplace DEVICE MANAGEMENT OTA provisioning, activation, software updates, … STANDARDISATION Built-in vs. brought-in connectivity, one SIM card for all, … GLOBALISATION Global coverage and international service roaming ECO-SYSTEM Open innovation model, with many stakeholders MONETISATION Who (re)sells, who bills and who pays for what? 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. marc.jadoul@alcatel-lucent.com

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