We’ve been hard at work on the upcoming m-ize sponsored Webinar. It’s centered around engaging today’s mobile and social consumers. Our lead presenter is Dr. Phillip E. Hendrix, Ph.D., who is both the founder and director of the research advisory firm The Institute for Mobile Marketing Research (immr).
Dr. Hendrix will be presenting the findings of immr’s latest research, and discussing the information contained in the recently published white paper, entitled Drive Revenue and Loyalty by Engaging Mobile and Social Consumers.
Dr. Hendrix has extensive credentials as a consultant and advisor; he has led significant engagements with numerous startups and multiple business units of Fortune 500 clients AT&T, GeoIQ, Verizon, Delta Airlines, Company.com, Sprint, UPS, Sony Ericsson, Barnes & Noble, Meridian Healthcare, American Express, U.S. Oncology, Allstate, MasterCard, United Healthcare, HP and others.
It should also be noted that Dr. Hendrix is an Analyst with GigaOm Pro and a regular contributor at leading industry conferences, including World Summit Awards, Mobilize, Structure: Data, ad:tech, iMedia Summit, Mobile-Loco, Social-Loco, Street Fight and many others.
“Customer experience is highly correlated to loyalty … Customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch business away, and their likelihood to recommend” reports Dr. Hendrix in the immr white paper.
“For many organizations one of the most difficult challenges involves integrating what Geoffrey Moore, a Silicon Valley based high technology consultant, calls systems of engagement with CRM and other enterprise systems of record”.
The Retail Prophet, Doug Stephens will join Dr. Hendrix for the Webinar. Mr. Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced some of North America’s best known retailers, agencies and brands including Wal-Mart, Home Depot, Disney, Crayola, WestJet, Citibank, Razorfish and Air Miles. Mr. Stephens is the Author of a groundbreaking new book The Retail Revival: Reimagining Business for the New Age of Consumerism.
The Retail Revival examines the key seismic shifts in the market that have even companies like Wal-Mart and Procter & Gamble scrambling to cope, and explores the technologies that are transforming how, where, and even why we shop.
The book sheds perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered.
“A historic power shift is taking place … when the Internet was first created companies, governments and institutions controlled the information available online” says Stephens “It’s not just about quality and timeliness of information.