Be the first to like this
This slide deck is from the April 11. 2013 Webinar entitled "Drive Revenue and Loyalty by Engaging Mobile and Social Consumers". The presenters for this event we're Dr. Phil Hendrix, Ph.D., Founder and Director of research consultancy firm immr. Accompanying Phil was Doug Stephens widely known as Retail Prophet. Doug is the Author of a new book entitled "The Retail Revival: Reimagining Business for the New Age of Consumerism". Mize, Inc., CEO Ashok Kartham also provided an overview of how the m-ize service platform connects brands with consumers utilizing Smarter Customer Engagement solutions. This Webinar arose from the recently released immr white paper "Drive Revenue and Loyalty by Engaging Mobile and Social Consumers. Both the white paper and the Webinar were sponsored by Mize, Inc.
m-ize simplifies the customer experience by transforming how companies engage today’s connected, mobile and social consumers. m-ize directly connects consumers with Brands enabling easier access to products, knowledge and services. Consumers make more confident decisions and get the best value through instant access to relevant product information, reviews, recommendations and support from social networks and Brands. Companies accelerate revenues and foster loyalty by engaging and enhancing experience at all customer touch points.
The m-ize platform enables a personalized user experience, flexible brand orchestration, actionable insights and seamless enterprise integration. m-ize delivers smarter customer engagement rapidly through a consumer-centric channel or a branded solution utilizing
Smart Blox; a portfolio of configurable components. The m-ize global team of experts leverages the latest developments in web, mobile, social, cloud and analytic technologies to deliver innovative solutions to Consumers, Brands, Retailers and Service providers.
Smarter Customer Engagement requires brands to mobilize, socialize and personalize every customer touch point.
Mobilize: When asked how companies can encourage them to spend more, 61% of customers specified availability for questions, and accessibility of information prior to making a purchase.Brands need to reach, engage and support consumers wherever they are; making it easier to discover, select, use and promote your products.
Socialize: 93% of customers identify word of mouth as the best, most reliable source about ideas and information on products and services. 90% of online consumers worldwide trust recommendations from people they know. Brands need to participate, influence and share conversations about products and brands to magnify positive Word Of Mouth and address any issues proactively before they damage the brand.
Personalize: Consumers listen to and act when product recommendations, messages and offers are tailored and based on the user’s context including location, intentions, interests, opinions, activities, questions, connections, responses and level of satisfaction.