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Mixing digital ed version marin software


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Mixing digital ed version marin software

  1. 1. Digital Sparks: Technology for agencies<br />
  2. 2. The Leading Online Advertising Management Platform<br />$2.1<br />
  3. 3. About Marin Software<br />Spend is rising faster than query volume, driving increases in cost-per-click<br />
  4. 4. The Search Marketer’s Dilemma<br />Increase spend while maintaining a constant ROI<br />4<br />The Search Marketer’s Challenge<br />(Increase volume while maintaining ROI)<br />
  5. 5. Platform<br />5<br />
  6. 6. 6<br />
  7. 7. Start With The Right Data<br />7<br />Marin was designed to optimise using the data that matters most to your clients<br />
  8. 8. Separate Mobile Campaigns<br />Separate audience<br />Separate targeting<br />Separate tracking<br />Separate bidding<br />8<br />Cost<br />Per<br />Conv<br />7.4%<br />
  9. 9. Link Phone Conversations to Paid Search<br />9<br />2.5x<br />39%<br />ROI<br />AOV<br />Analytics<br />Reporting<br />Optimisation<br />
  10. 10. Proven Financial Lift<br />38% increase in conversion rates; <br />18% decrease in average CPA<br />60% improvement in ROI; <br />Cut spend by 10%<br />83% lift in ROAS and 136% increase in revenue from long tail campaigns<br />20% overall decrease in CPL;<br />600% increase in content network leads<br />45% more conversions;<br />28% increased revenue<br />400% increase in conversions;<br />Doubled ROI<br />30% increase in leads;<br />bidding to multiple events<br />33% decrease in CPA; <br />12% increase in conversion rates<br />
  11. 11. Proven Time Savings<br />Doubled keywords under <br />management with same <br />resources<br />90% less time spent bidding; 40% less time on campaign management<br /> Creating 74% more seasonal<br /> groups, with less resources<br />80% reduction in time spent reporting<br />33% less time spent <br />managing paid search<br />50% less time spent on management; 66% reduction in on-boarding time<br />50% less time spent<br />managing paid search<br />50% reduction in hours required to<br /> manage paid search programs<br />