Mig technology strategy

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Mig technology strategy

  1. 1. The Media Innovation Group A WPP Company
  2. 2. A little bit about us...
  3. 3. Industry Slide
  4. 4. Table of Contents OMG?!?!?
  5. 5. The MIG’s strategy offers a sustainable competitive advantage <ul><li>BUILD proprietary technology </li></ul><ul><li>PARTNER with industry leaders </li></ul><ul><li>INTEGRATE both to drive client results </li></ul>1 2 3
  6. 6. MIG Leverages Technology, Data & Partnerships <ul><li>MIG has the experience and proprietary technology to help marketers navigate the digital marketing arena effectively </li></ul><ul><li>MIG solutions, tailored to clients’ needs, streamline the integration process to maximize the effectiveness of digital campaigns </li></ul>Advertiser Publisher Data Tech Network Agency Select Partners for Engagement Exchange
  7. 7. Including our own...
  8. 8. The Benefits of this Approach <ul><li>Clients get the value of point solutions PLUS the value of integration = better campaign performance, more accountability, focussed deployment of skills based on competence </li></ul><ul><li>Capability to build only what we feel is strategically important for our clients and agencies (e.g. Trader / DMP) </li></ul><ul><li>Creates a clear point of entry into WPP for the companies within a highly complex ecosystem in an organised way </li></ul><ul><li>Agnostic for agencies – many of our technology relationship leads come from conversations our agencies started </li></ul><ul><li>Guides investment decisions for our business </li></ul><ul><li>Builds core competence and understanding on an organisational level </li></ul>

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