Digital sparks march 2012

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Russell

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Digital sparks march 2012

  1. 1. Mobile InstoreRussell Buckley@russellbuckley
  2. 2. About Us
  3. 3. 4
  4. 4. 5
  5. 5. 90%+6
  6. 6. sCommerce
  7. 7. Consumer behaviour is on the move COUPONS •61% of consumers use coupons up from 52% *1 •800% YOY increase in queries for coupons, vouchers & offers *2 MOBILE •50% viewing retail business site on mobile *1 •13% of all retail search queries are mobile and 29% of restaurant queries *1 •59% people want mobile coupons *4 •22% of mobile media users have redeemed a mobile coupon*5
  8. 8. 13%Underspend
  9. 9. Increasing customer engagement to the point of sale with mobile Dave Kate
  10. 10. Increasing customer engagement to the point of sale with mobile Dave One simple APP upgrade to drive customer PoS Site engagement. More SMS customers in- Live & secure store more offer & coupon redemption often.Kate CLOSING THE LOOP
  11. 11. Dave’s journey – Customer acquisition Platform Issuance & Live Redemption data Redemption Toiletries Saver OFFER! SMS SMS PoS Dave Site Basket App Location Poster /Press APP OtherSMS / QR Email/ Web Reply request for offer SMS
  12. 12. Outbound SMS Platform Priority Moments Issuance & Live Redemption data Redemption CRM Data Lunch Saver OFFER! SMS SMS PoS Dave Site Basket App LocationTimed /Location APP Other Reply request for offer SMS
  13. 13. T-Mobile with Blockbuster 2 million 400,000 38% customers requested offer in-store redemptions increase in basket size
  14. 14. Thank you for listening… russell@eagleeye.com Twitter: @russellbuckley www.mobhappy.com

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