The
The Evolving
State of SEO
Matt McGee
MivaCon 2014 • San Diego, CA • March 6, 2014
About Me
Matt McGee
Editor-In-Chief
SearchEngineLand.com
@SEngineLand
MarketingLand.com
@MarketingLand
Slideshare:
http://...
@SEngineLand
What’s To Come
@MattMcGee
What’s SEO Like Today?
How Search Has Evolved
How SEO Must Evolve
What’s SEO Like
These Days?
February 2011 April 2012 September 2013
Panda
@SEngineLand
Google’s Panda Update
@MattMcGee
Penguin
@SEngineLand
Google’s Penguin
Update
@MattMcGee
@SEngineLand
Google’s Penguin
Update
@MattMcGee
Hummingbird
@SEngineLand
Google’s Hummingbird
Algorithm
@MattMcGee
But Wait!
There’s More…
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
@SEngineLand
More Google Updates
@MattMcGee
I Could Go On …
And On … And
On …
What’s SEO Like
These Days?
@SEngineLand
What’s SEO Like These
Days?
@MattMcGee
The Evolution
Of Search
How Searching
Has Evolved
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
@SEngineLand
How We’ve Evolved
@MattMcGee
How Search
Results
Have Evolved
More Than
“10 Blue Links”
Personalization
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
Source: TheFilterBubble.com
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
Source: TheFilterBubble.com
Instant Answers
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
Google Now
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
“My vision when we
started Google 15 years
ago was that eventually...
Knowledge
Graph
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
Bing Satori
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
Identity
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
"Google Plus gives
you the opportunity
to be yourself, and
gives G...
@SEngineLand
How Search Results
Have Evolved
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
"Within search results, information tied
to verified online profiles will be r...
What It All
Means?
SEO Must
Evolve, Too
1. Be Invisible
@SEngineLand
How SEO Must Evolve
@MattMcGee
“SEO should be unseen… and only
noticeableto other SEOs.”
Adam Audette, RKG
Old SEO Tools
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
New SEO Tools
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
2. Be Vital
(in two ways)
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: SmallBusinessSEM.com
3. Be A Brand
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: SEOBook
@SEngineLand
How SEO Must Evolve
@MattMcGee
Build a Brand
“Search used to be where the playing field was
level ... those d...
Brands Are Vital
@SEngineLand
How SEO Must Evolve
@MattMcGee
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: Marketing Land
Consumers Love
Brands, Too
@SEngineLand
How SEO Must Evolve
@MattMcGee
Source: Search Engine Land
To Sum Up…
@SEngineLand
The Evolving State of
SEO
@MattMcGee
Matt McGee / matt@thirddoormedia.com
Some photos via Shutterstock.com
Sl...
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
The Evolving State of SEO by Matt McGee
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The Evolving State of SEO by Matt McGee

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MivaCon 2014 Keynote: The Evolving State of SEO

Presented by Matt McGee

Published in: Marketing
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The Evolving State of SEO by Matt McGee

  1. 1. The The Evolving State of SEO Matt McGee MivaCon 2014 • San Diego, CA • March 6, 2014
  2. 2. About Me Matt McGee Editor-In-Chief SearchEngineLand.com @SEngineLand MarketingLand.com @MarketingLand Slideshare: http://selnd.com/mivacon2014
  3. 3. @SEngineLand What’s To Come @MattMcGee What’s SEO Like Today? How Search Has Evolved How SEO Must Evolve
  4. 4. What’s SEO Like These Days?
  5. 5. February 2011 April 2012 September 2013
  6. 6. Panda
  7. 7. @SEngineLand Google’s Panda Update @MattMcGee
  8. 8. Penguin
  9. 9. @SEngineLand Google’s Penguin Update @MattMcGee
  10. 10. @SEngineLand Google’s Penguin Update @MattMcGee
  11. 11. Hummingbird
  12. 12. @SEngineLand Google’s Hummingbird Algorithm @MattMcGee
  13. 13. But Wait! There’s More…
  14. 14. @SEngineLand More Google Updates @MattMcGee
  15. 15. @SEngineLand More Google Updates @MattMcGee
  16. 16. @SEngineLand More Google Updates @MattMcGee
  17. 17. @SEngineLand More Google Updates @MattMcGee
  18. 18. @SEngineLand More Google Updates @MattMcGee
  19. 19. @SEngineLand More Google Updates @MattMcGee
  20. 20. @SEngineLand More Google Updates @MattMcGee
  21. 21. @SEngineLand More Google Updates @MattMcGee
  22. 22. I Could Go On … And On … And On …
  23. 23. What’s SEO Like These Days?
  24. 24. @SEngineLand What’s SEO Like These Days? @MattMcGee
  25. 25. The Evolution Of Search
  26. 26. How Searching Has Evolved
  27. 27. @SEngineLand How We’ve Evolved @MattMcGee
  28. 28. @SEngineLand How We’ve Evolved @MattMcGee
  29. 29. @SEngineLand How We’ve Evolved @MattMcGee
  30. 30. @SEngineLand How We’ve Evolved @MattMcGee
  31. 31. @SEngineLand How We’ve Evolved @MattMcGee
  32. 32. @SEngineLand How We’ve Evolved @MattMcGee
  33. 33. @SEngineLand How We’ve Evolved @MattMcGee
  34. 34. @SEngineLand How We’ve Evolved @MattMcGee
  35. 35. @SEngineLand How We’ve Evolved @MattMcGee
  36. 36. How Search Results Have Evolved
  37. 37. More Than “10 Blue Links”
  38. 38. Personalization
  39. 39. @SEngineLand How Search Results Have Evolved @MattMcGee
  40. 40. @SEngineLand How Search Results Have Evolved @MattMcGee
  41. 41. @SEngineLand How Search Results Have Evolved @MattMcGee Source: TheFilterBubble.com
  42. 42. @SEngineLand How Search Results Have Evolved @MattMcGee Source: TheFilterBubble.com
  43. 43. Instant Answers
  44. 44. @SEngineLand How Search Results Have Evolved @MattMcGee
  45. 45. Google Now
  46. 46. @SEngineLand How Search Results Have Evolved @MattMcGee
  47. 47. @SEngineLand How Search Results Have Evolved @MattMcGee “My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it.” Sergey Brin, TED Talk, February 2013
  48. 48. Knowledge Graph
  49. 49. @SEngineLand How Search Results Have Evolved @MattMcGee
  50. 50. @SEngineLand How Search Results Have Evolved @MattMcGee
  51. 51. @SEngineLand How Search Results Have Evolved @MattMcGee
  52. 52. Bing Satori
  53. 53. @SEngineLand How Search Results Have Evolved @MattMcGee
  54. 54. @SEngineLand How Search Results Have Evolved @MattMcGee
  55. 55. @SEngineLand How Search Results Have Evolved @MattMcGee
  56. 56. Identity
  57. 57. @SEngineLand How Search Results Have Evolved @MattMcGee
  58. 58. @SEngineLand How Search Results Have Evolved @MattMcGee
  59. 59. @SEngineLand How Search Results Have Evolved @MattMcGee "Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are." Bradley Horowitz, February 2014 Source: New York Times
  60. 60. @SEngineLand How Search Results Have Evolved @MattMcGee
  61. 61. @SEngineLand How SEO Must Evolve @MattMcGee "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." Eric Schmidt, March 2013 Source: Wall Street Journal
  62. 62. What It All Means? SEO Must Evolve, Too
  63. 63. 1. Be Invisible
  64. 64. @SEngineLand How SEO Must Evolve @MattMcGee “SEO should be unseen… and only noticeableto other SEOs.” Adam Audette, RKG
  65. 65. Old SEO Tools
  66. 66. @SEngineLand How SEO Must Evolve @MattMcGee
  67. 67. @SEngineLand How SEO Must Evolve @MattMcGee
  68. 68. @SEngineLand How SEO Must Evolve @MattMcGee
  69. 69. @SEngineLand How SEO Must Evolve @MattMcGee
  70. 70. New SEO Tools
  71. 71. @SEngineLand How SEO Must Evolve @MattMcGee
  72. 72. @SEngineLand How SEO Must Evolve @MattMcGee
  73. 73. @SEngineLand How SEO Must Evolve @MattMcGee
  74. 74. @SEngineLand How SEO Must Evolve @MattMcGee
  75. 75. 2. Be Vital (in two ways)
  76. 76. @SEngineLand How SEO Must Evolve @MattMcGee
  77. 77. @SEngineLand How SEO Must Evolve @MattMcGee Source: SmallBusinessSEM.com
  78. 78. 3. Be A Brand
  79. 79. @SEngineLand How SEO Must Evolve @MattMcGee Source: SEOBook
  80. 80. @SEngineLand How SEO Must Evolve @MattMcGee Build a Brand “Search used to be where the playing field was level ... those days are over. You need to build a brand. This is the single most important and single most difficult task that has been added to the SEO agenda over the last few years.” Everett Sizemore, seOverflow
  81. 81. Brands Are Vital
  82. 82. @SEngineLand How SEO Must Evolve @MattMcGee
  83. 83. @SEngineLand How SEO Must Evolve @MattMcGee Source: Marketing Land
  84. 84. Consumers Love Brands, Too
  85. 85. @SEngineLand How SEO Must Evolve @MattMcGee Source: Search Engine Land
  86. 86. To Sum Up…
  87. 87. @SEngineLand The Evolving State of SEO @MattMcGee Matt McGee / matt@thirddoormedia.com Some photos via Shutterstock.com Slideshare: http://selnd.com/mivacon2014

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