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On Page SEO & Miva Merchant

Miva
Miva

Learn how to get the most out of on page SEO in your Miva Merchant store.

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BRENNAN HEYDE
ON PAGE SEO & MIVA
MERCHANT
Overview
How to structure your pages for maximum
SEO
Creating Great Product Content
Leveraging User Generated Content to boost
your on page content
Ensuring Your Site is Optimized for Mobile
Top 3 Action Items To Take Home
Understanding SEO
WHAT IS SEO?
Think Like A Search Engine
What Does Google Want to show its users?
• The best site available for what they are searching for
• FAST
• Great user experience
• Relevant content / products
• Mobile/Tablet Optimized (Responsive)
SEO BASICS
On Page v.s Off Page SEO
On Page Search Engine Optimization
• Page Structure (HTML)
• URLS
• Site Content & Keywords
• Page Speed
• Mobile Optimized
Off Page Search Engine Optimization
• Links, Links, Links
• Domain Authority
• PageRank, Age

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