Recommender systems have become very important for many online activities, such as watching movies, shopping for products, and connecting with friends on social networks. User behavioral analysis and user feedback (both explicit and implicit) modeling are crucial for the improvement of any online recommender system. Widely adopted recommender systems at LinkedIn such as “People You May Know” and “Suggested Skills Endorsement” are evolving by analyzing user behaviors on impressed recommendation items. In this paper, we address modeling impression discounting of recommended items, that is, how to model users’ no-action feedback on impressed recommended items. The main contributions of this paper include (1) large-scale analysis of impression data from LinkedIn and KDD Cup; (2) novel anti-noise regression techniques, and its application to learn four different impression discounting functions including linear decay, inverse decay, exponential decay, and quadratic decay; (3) applying these impression discounting functions to LinkedIn’s “People You May Know” and “Suggested Skills Endorsements” recommender systems.